If there’s a television network you watch more than any other, it’s not because they run more commercials than their competitors. It’s because you like their shows. In short, it’s the content. A cable channel devoted to food-related advertising wouldn’t garner nearly as many viewers as any one of the many cooking/food networks.
The same applies to your business blog. You’ll have to create content that makes people take interest and you’ll have to post it regularly enough that they come back in the future. And, if that sounds like a lot of pressure, here are a few tips to remember while blogging for business …
Give it Time: The good news is nobody is likely going to be reading your blog when you first get going. And, though that doesn’t sound like good news, it will provide you some time to come up with a plan, some content, and a schedule that fits your schedule. Don’t be afraid to try things. Gather some industry-related stats or surveys, news or links and focus on the most interesting bits and pieces. Grab a couple, write up a short explanatory sentence or two, then summarize the details. That’s a blog post. Experiment with lists and how-to posts. Most importantly, keep at it. It’ll take some time and a little promotion before you have any readers, use that time wisely.
Write it Right: Okay, we understand that one of the biggest deterrents to keeping a business blog is the writing. But you don’t have to be the second coming of William Shakespeare in order to have a successful blog. You only need to pay a little more attention. Turn your spell check on and fix any mistakes. Keep it short and simple. You don’t need to know what a semicolon does. You don’t even have to use them. You do, however, have to make it readable. Break it up into shorter paragraphs and read what you wrote before posting. In fact, step away for a half hour or so and reread what you wrote with fresh eyes.
Keep a Schedule: There are those that will say, “Who has the time?” And yeah, the day is only so long. But keeping a regular schedule is better than keeping a bruising schedule. Which means, while you may notice more attention from search engines if you post 10 times a day, you’d also notice fewer hours in your day available for doing business. The answer is setting a schedule in advance. If you only blog on Monday and Friday, but you put something up every Monday and Friday, any readers you have will know when to check in for your latest offering. If you post 49 times the first week and then once a month and a half later, you’ll lose any momentum you had. Be consistent.
The Ibis Network / www.theibisnetwork.com
Give it time. And start today. I started my blog, Austin Real Estate Secrets, two years ago. During the first year I was very excited on days that the blog received Search Engine hits from Google. A good day was about 20 hits. Today, the blog is up to about 200-300 hits a day. Still a lot of room for improvement, and possibly some professional consultation this year as well (we shall see), but I tell my colleagues every week–just start it. Don’t wait until you know everything about Social Media. You can learn as you go. YouTube. Twitter. FaceBook. LinkedIn. Zillow. Blogging. Touch it all. link them all together. And start finding out what works and what your prospects want to know. Today is a great day to start something new.
Thany you for inspiring me to get going with my blog.i am a realtor and mortgage professional, 10 yrs and going. just started learning about internet marketing thru empower network one month ago. i have studied so much and research on how to be effective when marketing, what voice needs to be heard and what audience i am speaking to. whats a killer headline, good keyword and content. why should people follow me and what solution am i solving so forth and so on. i realize just now that i dont have to be great to start, just start to become great.
Thanks for the comment, Terry. Realizing you don’t have to have everything figured out to get started is half the battle. It can be daunting but there is little to lose and a lot to gain. Good luck.