Running a successful social-media campaign is a bit like running a railroad. First you have to be where the people are. Then you’ve got to keep a regular schedule so the people know when to get on board. Finally, you’ve got to offer your customers something they can’t get from your competition. And, in […]
Tag: SEO
The What, Why, And How Of Facebook Fan Pages For Business
Here’s the thing … Telling yourself that Facebook is child’s play and there’s no way you could benefit from setting up a fan page isn’t going to build your business or attract any new clients. In fact, businesses both big and small are finding new ways to generate leads and potential business through social […]
The Layman’s Guide To Search-Engine Optimization
Trying to figure out the algorithm Google uses to rank web pages in search-engine results would take a degree in mathematics and a minor in computer science. And even then, you may be at a loss. That means, search-engine optimization will forever remain a mystery to any of us outside the bowels of Google’s […]
The Basics: Business Blogging For The Busy Professional
If there’s a television network you watch more than any other, it’s not because they run more commercials than their competitors. It’s because you like their shows. In short, it’s the content. A cable channel devoted to food-related advertising wouldn’t garner nearly as many viewers as any one of the many cooking/food networks. The […]
Tweet Suite: The Top 11 Tools For Twitter Success
So you signed up for a Twitter account, tweeted around a little, and think you know everything there is to know about the Twitterverse. Well there’s 1,000 ways to use Twitter and an ever-expanding list of tools available to help you figure one or two of those ways that’ll make it work for you and […]
Social Media Isn’t Magic And Other Keys To Success Online
It’s tempting to think social-media success involves a little magic and some sleight-of-hand. There must be some app, service, software, or site that would propel your profits and boost your business. Maybe the spammers are right and you should just buy 1,000 Facebook fans and wait for them to spread the word. Sadly, though there […]
WordPress Made Easy: Top Plugins For Your Business Blog
Keeping a business blog can be an effective tool for branding your business, generating leads, and keeping in touch with clients, partners, and anyone else who stumbles across your site. It can also be a headache. That’s why you should be taking advantage of the large directory of plugins available to WordPress users. Plugins, like […]
The Top 4 LinkedIn Applications For Business
Everyone likes a bonus. Whether it’s an extra check before the holidays or the surprise in a box of Cracker Jacks, getting something for nothing is always a welcomed development. When it comes to social media, most sites offer bonuses in the form of applications, or apps. Apps provide extra function and are, in most […]
The Business of Blogging: Why You Need A Blog And How To Get Started
The Internet doesn’t stand still. It’s constantly evolving and ever changing. And for that reason alone you need a business blog. Unlike your business website, a blog can – and should – be updated regularly. So, while your website may have all the most pertinent and relevant information about you and your business, it’s the […]
How To Drive Traffic To Your Website And Be Found On Search Engines
On the freeway, traffic is something to be avoided at all costs. On the Internet, traffic is the only way to generate leads and grow your business. Driving traffic to your website, whether through pay-per-click advertising or keeping a blog, means more potential customers visiting your website, learning what you do, and paying you for […]