Change can be challenging for some and totally paralyzing for others. It’s among the reasons so many dismiss the benefits of taking their business online. It’s easier to retreat than it is to keep up with the ever-evolving nature of the Internet and its boundless opportunities. There is, however, a simpler way of thinking of […]
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Social-Media Marketing: Answering The Excuses, Misconceptions, And Cop-Outs
The lesson behind the story of the Three Little Pigs isn’t that the pig is a particularly industrious animal. It’s that the pig who used bricks rather than sticks to build his house survived by being the most intelligent pig. He outsmarted the wolf and saved his fat friends by having the smarts to […]
The What, Why, And How Of Facebook Fan Pages For Business
Here’s the thing … Telling yourself that Facebook is child’s play and there’s no way you could benefit from setting up a fan page isn’t going to build your business or attract any new clients. In fact, businesses both big and small are finding new ways to generate leads and potential business through social […]
The Layman’s Guide To Search-Engine Optimization
Trying to figure out the algorithm Google uses to rank web pages in search-engine results would take a degree in mathematics and a minor in computer science. And even then, you may be at a loss. That means, search-engine optimization will forever remain a mystery to any of us outside the bowels of Google’s […]
The Basics: Turning Blog Visitors Into Business Leads
If you opened a retail store and had a flood of customers coming through your door everyday but never buying anything, you wouldn’t call that success. Sure, you would have succeeded in getting people to visit but, if your visitors do nothing but look, you wouldn’t be able to afford your rent, employees, or […]
Last Year’s News: The Top Three Social-Media Trends Of 2011
In years past, if you wanted to be on top of the newest and latest in social media, you had to be registered on the newest and latest social-media site. Each year brought with it a potato sack stuffed with new sites and platforms that made whatever you’d signed up for last year obsolete. If […]
House Cleaning: An End Of The Year Guide To Social Media Maintenance
If you’ve ever been a child, you know that making a mess is far easier than cleaning one up. Which is to say, we’ve all been guilty – at one time or another- of putting off the thankless task of cleaning up after ourselves. Cleaning, however, often exposes things previously hidden by clutter and […]
Future Forecast: Social-Media, Email Marketing Trends For 2012
Predictions are a dangerous business. After all, if they’re wrong, it’s only a matter of time before everyone knows it. Nevertheless, the end of each year brings with it a flood of forecasts, predictions, and crystal-ball gazing gurus who claim to know what will happen in the year ahead. For your convenience, we’ve scoured the […]
The Basics: Business Blogging For The Busy Professional
If there’s a television network you watch more than any other, it’s not because they run more commercials than their competitors. It’s because you like their shows. In short, it’s the content. A cable channel devoted to food-related advertising wouldn’t garner nearly as many viewers as any one of the many cooking/food networks. The […]
By The Numbers: 8 Reasons Your Business Needs Social Media
It’s hard to argue with numbers, unless you’re a mathematician or Pythagoras. And so, we’ve provided a list of social-media stats, numbers, and raw data to help convert the skeptics and offer encouragement to those who seek it. There are more than 800 million active Facebook users. That’s right, 800 million. And Americans spend […]