It’s been said that it not what you know, it’s who you know. And these days, who you know includes your Facebook fans, Twitter followers, and LinkedIn connections.
So how do you meet more people online? Here are a few ideas to help you build a bigger online network of friends, followers, fans and connections …
Import Your Contacts: Increasingly, social-media sites offer their users the ability to import contacts from their other online profiles. In other words, if you’ve got 121 connections on LinkedIn but your tweets are going unnoticed, you can locate your LinkedIn contacts through Twitter’s “Who To Follow” function and boost the number of people reading your tweets in a few simple clicks. Or try this.
Promote Your Profiles: Make it easy for your contacts to find your online profiles. Most social-media sites offer badges and banners that can be added to your blog, website, and email signature. Adding a link to your profiles will provide potential clients and business partners an effortless way to find and follow you online.
Be Active: There’s a reason it’s called social media. The more you socialize and engage your network, the bigger your network will be. That means, posting regularly, offering interesting information, running contests and polls, and asking friends, family, and online fans to help you promote your pages. Keeping your profiles active and updated will keep your existing contacts coming back and lead to new connections you wouldn’t have otherwise made.
Offer Something Exclusive: Once you’ve successfully driven some traffic to your social network, you still have to convince that traffic to become a fan or follower. Deals, discounts, and freebies are a great way to build your fan base and your business.
More tips from The Ibis Network here, here, here, here, and here.
The Ibis Network / www.theibisnetwork.com
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Great article! We are a real estate brokerage in Philadelphia and we really started picking up more with Facebook and Twitter. I definitely agree with “be active,” people won’t want to follow you if what you say isn’t engaging & sounds like a robot. We like to work with our real estate clients personally
http://www.twitter.com/leasephilly http://www.facebook.com/leasephilly
Thanks. It’s true that, though it’s online communication, social media is still about communication. Adding a personal touch and offering engaging content will surely garner more attention than robotic posts or none at all. Good luck and thanks again.