Many businesses are attracted to Facebook for the sheer volume of users it attracts, yet these same businesses often don’t know how to reach those same people. It takes a tremendous amount of effort and precise planning for any company to get to a satisfying level of social-media engagement. If you can’t afford to spend loads of money on your social-media marketing campaigns, don’t fret: the companies that are most sought after are ones that make a great game plan and follow through with it. The following tips will help to increase engagement on Facebook:
1) Strive to be genuine – As a business owner, you want to portray the most positive image of your company as possible. Upload pictures of daily activities, company outings, community service projects etc. By sticking to your brand and showcasing what you have worked for, you show the public that you are legitimate, trustworthy, and approachable.
2) Timing is crucial – Timing is perhaps one of the most vital key aspects of your Facebook campaign. By timing your posts at the right time of day, you create a window of opportunity for your content to reach the most people. Research your audience to determine the best times to reach them, and even try experimenting by posting at different times of the day and week to see when you get the most attention.
3) Get to know your audience – Engage your audience to ask them for feedback and advice, and be willing to do the same for them. Finding out more about your audience will help you gain insight into what you are doing right, and what you need to work on.
4) Make them laugh – Humor seems to fit Facebook quite nicely. Being able to make your audience laugh by posting clever content or videos ensures that they will remember you. Don’t overuse humor to the point of annoyance, but choose your moments and make them count.
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