By now, if you haven’t heard of Facebook, it’s likely because you’re still busy trying to program your VCR or you have a Victrola that needs cranking. Which is to say, it’s everywhere. But how does a professional use Facebook to build their business, generate leads, and meet potential clients? First, you have to set […]
Tag: Social Media
The Basics: LinkedIn Tips for Realtors and Mortgage Professionals
LinkedIn claims to register a new member every second. Which means, in the few minutes it’ll take to set up a profile on the popular social-networking site, there will be hundreds of new prospective partners, customers, clients, and connections available to you. In other words, if you’re looking to take your business online or just […]
Three Common Sense Steps To Reaching Your Audience and Building a Better Business Blog
If you’ve ever scoured the Internet for tips on how to make your business blog more effective, you’re well aware that the available information can range from the contradictory to the incomprehensible. In the end, you’re only trying to reach the right audience for your services and have little need for number-one rankings on all the […]
Fact or Fiction: The Truth Behind Four Common Social-Media Myths
There are always those that are slow to adopt new technologies. There were likely a stubborn few who insisted that the horse-and-carriage was, in fact, a much more effective means of transportation than the early automobile. Then there are those that fundamentally misunderstand the medium, like those that thought television would be a passing fad. […]
Social Media: How To Find Friends, Fans, and Followers Online
It’s been said that it not what you know, it’s who you know. And these days, who you know includes your Facebook fans, Twitter followers, and LinkedIn connections. So how do you meet more people online? Here are a few ideas to help you build a bigger online network of friends, followers, fans and […]
5 Essential iPhone, iPad, and Android Apps for Realtors
It used to be that telephones were just for making calls and only Bill Gates and NASA had computers. These days, however, technology has become increasingly affordable, mobile, and handheld. With smartphones, such as the iPhone and Android, and Apple’s iPad, it is easier than ever to access and transmit information from wherever you are. […]
The Basics: 41 Social-Media Terms To Learn For Realtors And Mortgage Professionals
An update of The Ibis Network’s previous list of social-media terms … New terms in bold. The Internet is an incredible resource for real-estate and mortgage professionals but keeping up with an always-evolving online world can be a challenge. Sometimes the lingo alone can stand between successfully implementing a social-media strategy and being overwhelmed by widgets, […]
5 Ways To Grow Your Mailing List For Real-Estate and Mortgage Professionals
Finding ways to keep in touch with potential referral partners and prospective clients is one thing. That means offering interesting information that will ensure your emails don’t become unwelcome inbox clutter soon after reaching their destination. But, before you have the chance to dazzle the members of your mailing list with a monthly newsletter, new […]
Social-Media Marketing: Promoting Your Online Efforts Offline
To prevent your social-media profiles, posts, and online efforts from retreating into the forgotten corners of Internet obscurity, you’ll have to give them a push into the real world. Sure you can garner some search-engine attention for having consistent content and a presence on all the major networking sites, but, unless you’re delivering your information […]
Twitter: 8 Easy Ways To Maximize Your Tweets
You’d think it would be easy to catch the attention of a few of Twitter’s 54 million monthly visitors with nothing more than a few informative tweets. But being one among Twitter’s 175 million users means you’re likely getting lost in the chatter and not reaching the audience you’d hoped for. Luckily, while Twitter was growing […]