A jazz musician needs to first understand the basic framework of a song before they can effectively improvise over its chord progression and melody. In other words, they need to understand the foundation of the composition before they can begin to build upon it. In much the same way, social-media success requires a basic understanding […]
Tag: New Business
Three Steps Toward Social-Media Success On Facebook
If there were a shopping plaza that had 900 million regular customers, you’d be among the thousands of businesses clamoring for a storefront on the property. After all, the chance to offer your services to that many people at once would make closing new business almost a mathematical certainty. Chances are there are a handful […]
The Basics: How To Get Your Social-Media Campaign On The Right Track
Running a successful social-media campaign is a bit like running a railroad. First you have to be where the people are. Then you’ve got to keep a regular schedule so the people know when to get on board. Finally, you’ve got to offer your customers something they can’t get from your competition. And, in […]
Social-Media Marketing: Crafting Content That Brands And Builds Your Business
Nobody likes a poorly timed call from a telemarketer. Answering a call about having your carpet cleaned when your house has wall-to-wall hardwood floors is never welcome, least of all during the dinner hour. But, what if that telemarketer, rather than trying to sell you something you didn’t need, gave you some information you could […]
By The Numbers: The Business Of Blogging
Here’s a stat for anyone that believes blogs aren’t a viable lead generator … More than half of businesses that blog report having acquired a customer specifically through their blog. According to HubSpot’s 2012 State of Inbound Marketing survey, 57 percent of company blogs have pulled in a new client, that’s better than Facebook or […]
The Simplified Guide To Content and Social-Media Marketing
Change can be challenging for some and totally paralyzing for others. It’s among the reasons so many dismiss the benefits of taking their business online. It’s easier to retreat than it is to keep up with the ever-evolving nature of the Internet and its boundless opportunities. There is, however, a simpler way of thinking of […]
Social-Media Marketing: Answering The Excuses, Misconceptions, And Cop-Outs
The lesson behind the story of the Three Little Pigs isn’t that the pig is a particularly industrious animal. It’s that the pig who used bricks rather than sticks to build his house survived by being the most intelligent pig. He outsmarted the wolf and saved his fat friends by having the smarts to […]
Twitter For Business: Making Better Use Of Your Tweets
Social media is a great tool for eavesdroppers, voyeurs, and busybodies. Which means, the best way for you to find new business using social media is to make sure you’re being overheard by the right set of eavesdroppers. Talk loudly and make sure you’re saying something that will garner some attention. Then, once you’ve […]
How To Drive Traffic To Your Website And Be Found On Search Engines
On the freeway, traffic is something to be avoided at all costs. On the Internet, traffic is the only way to generate leads and grow your business. Driving traffic to your website, whether through pay-per-click advertising or keeping a blog, means more potential customers visiting your website, learning what you do, and paying you for […]
Facebook, Twitter & LinkedIn: Finding The Social Media Site That Works For Your Business
If you were opening a restaurant or shoe store or even a lemonade stand, finding the right location would be among your top priorities. After all, a spot on a popular street with a lot of pedestrian traffic would be more beneficial than, say, holding your grand opening 100 miles from any recognizable sign of […]