Think of setting up social-media profiles the same way you would buying a phone. Sure, finding the phone that best fits your needs is important. But after that, you wouldn’t, for example, expect to get any calls without giving out the number. And you wouldn’t return the phone if it didn’t make calls for you. […]
Tag: Networking
Three Strategies For Getting Your Facebook Fan Page Found
By now, if you haven’t heard of Facebook, it’s likely because you’re still busy trying to program your VCR or you have a Victrola that needs cranking. Which is to say, it’s everywhere. But how does a professional use Facebook to build their business, generate leads, and meet potential clients? First, you have to set […]
Three Common Sense Steps To Reaching Your Audience and Building a Better Business Blog
If you’ve ever scoured the Internet for tips on how to make your business blog more effective, you’re well aware that the available information can range from the contradictory to the incomprehensible. In the end, you’re only trying to reach the right audience for your services and have little need for number-one rankings on all the […]
The Basics: 41 Social-Media Terms To Learn For Realtors And Mortgage Professionals
An update of The Ibis Network’s previous list of social-media terms … New terms in bold. The Internet is an incredible resource for real-estate and mortgage professionals but keeping up with an always-evolving online world can be a challenge. Sometimes the lingo alone can stand between successfully implementing a social-media strategy and being overwhelmed by widgets, […]
Making The Most Of Your Active Rain Profile
Active Rain is the largest and most active social networking site for real-estate professionals. As such, it’s a perfect place to begin refining your online efforts. Use the tips below to maximize your profile or, if all else fails, grab some ideas from the nearly 200,000 profiles currently registered. Start Blogging: Whether or not you […]
LinkedIn Networking Strategies For Realtors And Mortgage Professionals
LinkedIn, the business-oriented social networking site, has registered more than 70 million users in just seven years and a new member signs up approximately every second. Which is to say, if Twitter and Facebook haven’t enticed you into using social media to network and market your services, LinkedIn may be a safe place to start. What […]
Blogging For Realtors: The What, Why, and How of Real-Estate Blogs
Blogs have taken many forms since appearing on the virtual scene more than 10 years ago. But whether they were devoted to sharing vacation photos with family or attracting business, all blogs have one thing in common. Communication. Which leads us to real-estate blogs. A good real-estate blog should be more than another advertisement for […]
Twitter For Realtors: Who To Follow And How
Now that you’ve set up a Twitter page, you’re likely wondering how long it’ll be before a flood of followers are hanging on your every tweet. You’ve heard that businesses were using Twitter to attract clients and customers but your page hasn’t generated a single comment, let alone a legitimate lead. So what’s next? The first […]
The Ibis Network’s Complete Audio Archive Now Online
Since 2005, The Ibis Network has offered free training and marketing seminars for professionals in the mortgage and real-estate industry. Now, for the first time, The Ibis Network’s entire audio archive has been made available online. Listen free of charge, here. TOPICS INCLUDE: “USING SOCIAL MEDIA TO MEET REAL-ESTATE AGENTS AND GROW REFERRAL NETWORKS” Todd […]
Relationship-Based Marketing For Realtors
The Ibis Network offers free education, training, and professional-networking seminars for Realtors and loan originators. This month, ”The Coach” Bill Sparkman discusses relationship marketing for Realtors. “Relationship-Based Marketing: The Right Tools, Right Now” Topics include: – How To Turn Your Business Into A Residual Income Stream – Client Retention Strategies That Produce Referrals – How To Build […]