If you’ve ever thought enough not to wear overalls to a business meeting, you know something about personal branding. Which is to say, branding isn’t just for corporate logos, high-profile advertising campaigns, and big-budget marketing efforts. At its root, branding is about how you present yourself, whether you’re a multinational corporation or in business […]
Tag: Networking Suite
Apps For Business: How To Stay Organized, Automated, And Connected
Chances are the first time you heard the Apple commercial proclaim “there’s an app for that,” you were relieved but wondering what an app was to begin with. Well, app is short for application. And, in this case, application is just another word for tool. Which means, apps are tools that perform particular functions whether […]
YouTube For Business: How To Create, Curate, Direct, And Distribute Video Online
If reality television taught us that people would do just about anything to appear on TV, YouTube taught us that deep down everyone really wants to direct. Which is to say, the popular video-sharing website has given anyone with a webcam the ability to create, produce, direct, and distribute their videos across the Internet. And, […]
Three Email Marketing Tips To Remember Before Hitting Send
Email isn’t any less personal than any other form of communication. It may feel that way because, unlike a telephone or a face-to-face meeting, there isn’t any direct and immediate feedback. But your inbox is your inbox. Which means, you don’t want to spend your time sifting through hundreds of unsolicited and incomprehensible messages any […]
Top Tips For Properly Presenting Your Business On Twitter
All social-media sites are the same. Really. It’s your info, messages, and updates just wrapped in a different format. And, in that way, social-media is a lot like Mexican food. After all, most of the dishes on a typical Mexican menu are identical. The only thing that changes is the tortilla. The difference between a […]
Three Keys To Building A Successful Facebook Fan Page
Since its launch in 2004, Facebook has more than proven itself to be an effective way to embarrass yourself, friends, and family online. But as the popular social network has grown, so have the opportunities for businesses hoping to capitalize on the millions of members logging in each day. No longer is social […]
How To Drive Traffic To Your Website And Be Found On Search Engines
On the freeway, traffic is something to be avoided at all costs. On the Internet, traffic is the only way to generate leads and grow your business. Driving traffic to your website, whether through pay-per-click advertising or keeping a blog, means more potential customers visiting your website, learning what you do, and paying you for […]
Facebook, Twitter & LinkedIn: Finding The Social Media Site That Works For Your Business
If you were opening a restaurant or shoe store or even a lemonade stand, finding the right location would be among your top priorities. After all, a spot on a popular street with a lot of pedestrian traffic would be more beneficial than, say, holding your grand opening 100 miles from any recognizable sign of […]
The Secret of Social-Media Success and Branding Your Business Online
Advertising is about grabbing attention. It’s the reason fashion ads feature so little clothing, which – when you think about it – doesn’t make all that much sense. But a photo of fully dressed models won’t grab nearly as much attention as bare skin. The same is true on the Internet – though no one’s […]
Ideas, Inspiration, And Where To Go When Your Blog Is Blank
Face it. You’re no Hemingway. And frankly, you don’t need to be. Keeping a business blog doesn’t require you to be a literary giant but it will require you to come up with some topics to write about. In the end, knowing what to write is more important than knowing how to write. Which means, […]