If you’re someone that thinks of livestock when you hear the word branding, you may be a bit behind the times. Or you’re an actual cowboy. Either way, some simple tips on branding your business and building customer loyalty may help. Here are some thoughts to get you started … The Branding: The primary reason […]
Tag: Media Marketing
Social-Media Marketing: Crafting Content That Brands And Builds Your Business
Nobody likes a poorly timed call from a telemarketer. Answering a call about having your carpet cleaned when your house has wall-to-wall hardwood floors is never welcome, least of all during the dinner hour. But, what if that telemarketer, rather than trying to sell you something you didn’t need, gave you some information you could […]
The Simplified Guide To Content and Social-Media Marketing
Change can be challenging for some and totally paralyzing for others. It’s among the reasons so many dismiss the benefits of taking their business online. It’s easier to retreat than it is to keep up with the ever-evolving nature of the Internet and its boundless opportunities. There is, however, a simpler way of thinking of […]
Social-Media Marketing: Answering The Excuses, Misconceptions, And Cop-Outs
The lesson behind the story of the Three Little Pigs isn’t that the pig is a particularly industrious animal. It’s that the pig who used bricks rather than sticks to build his house survived by being the most intelligent pig. He outsmarted the wolf and saved his fat friends by having the smarts to […]
The Basics: Turning Blog Visitors Into Business Leads
If you opened a retail store and had a flood of customers coming through your door everyday but never buying anything, you wouldn’t call that success. Sure, you would have succeeded in getting people to visit but, if your visitors do nothing but look, you wouldn’t be able to afford your rent, employees, or […]
Social Media Isn’t Magic And Other Keys To Success Online
It’s tempting to think social-media success involves a little magic and some sleight-of-hand. There must be some app, service, software, or site that would propel your profits and boost your business. Maybe the spammers are right and you should just buy 1,000 Facebook fans and wait for them to spread the word. Sadly, though there […]
Three Keys To Building A Business Brand Online
There aren’t a lot of self-described idiots out there. Which is to say, people like to believe they’re smart. And that’s the reason branding your business online is so important. After all, your customers and clients want to feel like they’re making an informed decision before spending their money. So the more information you share, […]
Email Marketing: Crafting Content That Your Mailing List Will Read
For all its high-tech bells and whistles, the Internet is really all about the written word. After all – whether you’re posting to your blog, tweeting, or updating your Facebook page – what you’re really doing is writing. Which means, spending a little time thinking about your writing could make a big difference in the […]
Three Keys To Building A Successful Facebook Fan Page
Since its launch in 2004, Facebook has more than proven itself to be an effective way to embarrass yourself, friends, and family online. But as the popular social network has grown, so have the opportunities for businesses hoping to capitalize on the millions of members logging in each day. No longer is social […]
The Secret of Social-Media Success and Branding Your Business Online
Advertising is about grabbing attention. It’s the reason fashion ads feature so little clothing, which – when you think about it – doesn’t make all that much sense. But a photo of fully dressed models won’t grab nearly as much attention as bare skin. The same is true on the Internet – though no one’s […]