Like the holiday season, social media offers great promise but also a high risk of offending and angering the very people you hoped to gather together. If done incorrectly, your online fans and followers will turn on you and ruin your expectations of online success. However, with a few reminders, some forethought, and a focus […]
Tag: Marketing
Three Winning Strategies For Social Media Success
Social-media success can sometimes seem like winning the lottery. After all, the potential payout far exceeds the cost to get started. But unlike the lottery, there are social-media strategies you can utilize that will increase your odds of success. Here are a few ways to increase your chances of winning big with social-media … Update, […]
Twitter Talk: Three Ways To Find Followers And Boost Benefits
Among social-media sites, Twitter has the least obvious professional application. It’s character limitation and cutesy lingo make it seem like a stretch for someone hoping to reap business benefits from social networking. Still, there are a number of inventive ways to use Twitter that will make it easier to find contacts, research your local market, […]
Top Tips: 9 Recommendations And Reminders To Boost Your Social-Media Success
Finding social-media advice online is as easy as finding cars in a parking lot. Which is to say, there are plenty of gurus and experts hoping to teach you how to maximize your potential and rack up huge numbers of followers and fans. But – despite their expertise and savvy – the best advice is […]
How To Boost Your Social Media Presence Using Email
There’s a popular notion that Facebook created the idea of sharing and transformed the Internet into a purely social experience. But anyone with a memory – and an email inbox – can tell you that there was plenty of sharing happening over the web long before Facebook came along and made it possible for anyone […]
The Basics: Building A Successful Social-Media Presence
A jazz musician needs to first understand the basic framework of a song before they can effectively improvise over its chord progression and melody. In other words, they need to understand the foundation of the composition before they can begin to build upon it. In much the same way, social-media success requires a basic understanding […]
The Top Three Reasons You Need A Facebook Page
It may be easy to convince yourself that you don’t need a Facebook page for your business. After all, you’ve gone this long without one. But if you’re interested in building your business and connecting with potential clients in your community, not having a Facebook page puts you at a disadvantage. As evidence, we compiled […]
Three Steps Toward Becoming A More Effective Social Media Manager
Management skills are an important part of having an effective social-media presence. Not only do you have to manage your content and keep up with contacts and comments, you have to effectively manage your time – which can be the biggest obstacle for someone new to online marketing. Here are some helpful hints and tips […]
By The Numbers: More Stats To Change Your Mind About Social Media
Despite what they say, you can argue with numbers. You can also argue with chickens. Neither of these activities, however, is likely to produce a positive outcome. That’s why, though it may be easier and more convenient to ignore reality, you’ll always do better if you acknowledge the facts. To that end, here are some […]
The Top Reasons You Still Need A Business Blog In 2012
We know what you’re thinking. You’re thinking, “It’s 2012, do I really still need a business blog?” Well, the short answer is yes. Though blogs – in Internet years – are a nearly ancient form of online communication, they’re still an effective and totally customizable platform for furthering your business and boosting your brand. Here […]