Advertising is about grabbing attention. It’s the reason fashion ads feature so little clothing, which – when you think about it – doesn’t make all that much sense. But a photo of fully dressed models won’t grab nearly as much attention as bare skin. The same is true on the Internet – though no one’s […]
Tag: LinkedIn
Content Marketing: Fishing For Business With Social Media
Say you’re a fisherman. Selling the fish on what an excellent chef you are and how delicious they’d be if they’d just get in the boat wouldn’t catch you many fish. However, lure them in with bait and, with a little patience, you’ll have them hooked. Content marketing through social media works in much the […]
Three Things To Know Before Starting A Social-Media Campaign
The biggest mistake most businesses make when beginning a social-media campaign is believing they know how to begin a social-media campaign. Knowing nothing more than it’s easy and takes no more than 10 minutes to get started may get your page up and your phone number in the right spot, but then what? Unfortunately, […]
The Do’s and Don’ts of Email Marketing, Social Media, and Blogs
When doing anything for the first time, it’s important to know where to begin. You wouldn’t, for example, start a race three feet from the finish line. And, if you did, you’d likely be disqualified. Online marketing is no different. Following some basic do’s and don’ts can be the difference between a successful social-media campaign […]
Three Common Social Media Mistakes To Avoid
Doing something well requires practice. And practice requires patience. After all, it’s going to take a while to get good at whatever it is and, in the meantime, you’ll have to grow accustomed to the feeling of failure. The same goes for starting a social-media campaign. There’s no reason to expect you’ll have more fans […]
Content Creation or How To Put The Media in Your Social-Media Campaign
Fortunately, all you need to know about social media is contained right in its name. It’s social, meaning you’ll have to participate and engage your community. And it’s media, meaning it’s a form of communication no different than a radio or television station. The difference is it’s your radio or television station. And that’s where […]
The Top Business Benefits of Social Media Marketing
If your idea of social networking involves a handshake and a business card, it’s time to upgrade your marketing efforts. The surging popularity of social-media sites has changed the way businesses interact with their customer base and market their services. Increasingly, businesses turn to blogs and sites like Facebook, Twitter, and LinkedIn to generate leads, […]
The Basics: A Beginner’s Guide To Social-Media Strategy
Think of setting up social-media profiles the same way you would buying a phone. Sure, finding the phone that best fits your needs is important. But after that, you wouldn’t, for example, expect to get any calls without giving out the number. And you wouldn’t return the phone if it didn’t make calls for you. […]
The Basics: LinkedIn Tips for Realtors and Mortgage Professionals
LinkedIn claims to register a new member every second. Which means, in the few minutes it’ll take to set up a profile on the popular social-networking site, there will be hundreds of new prospective partners, customers, clients, and connections available to you. In other words, if you’re looking to take your business online or just […]
Fact or Fiction: The Truth Behind Four Common Social-Media Myths
There are always those that are slow to adopt new technologies. There were likely a stubborn few who insisted that the horse-and-carriage was, in fact, a much more effective means of transportation than the early automobile. Then there are those that fundamentally misunderstand the medium, like those that thought television would be a passing fad. […]