Change can be challenging for some and totally paralyzing for others. It’s among the reasons so many dismiss the benefits of taking their business online. It’s easier to retreat than it is to keep up with the ever-evolving nature of the Internet and its boundless opportunities. There is, however, a simpler way of thinking of […]
Tag: LinkedIn
The Layman’s Guide To Search-Engine Optimization
Trying to figure out the algorithm Google uses to rank web pages in search-engine results would take a degree in mathematics and a minor in computer science. And even then, you may be at a loss. That means, search-engine optimization will forever remain a mystery to any of us outside the bowels of Google’s […]
Last Year’s News: The Top Three Social-Media Trends Of 2011
In years past, if you wanted to be on top of the newest and latest in social media, you had to be registered on the newest and latest social-media site. Each year brought with it a potato sack stuffed with new sites and platforms that made whatever you’d signed up for last year obsolete. If […]
House Cleaning: An End Of The Year Guide To Social Media Maintenance
If you’ve ever been a child, you know that making a mess is far easier than cleaning one up. Which is to say, we’ve all been guilty – at one time or another- of putting off the thankless task of cleaning up after ourselves. Cleaning, however, often exposes things previously hidden by clutter and […]
Future Forecast: Social-Media, Email Marketing Trends For 2012
Predictions are a dangerous business. After all, if they’re wrong, it’s only a matter of time before everyone knows it. Nevertheless, the end of each year brings with it a flood of forecasts, predictions, and crystal-ball gazing gurus who claim to know what will happen in the year ahead. For your convenience, we’ve scoured the […]
By The Numbers: 8 Reasons Your Business Needs Social Media
It’s hard to argue with numbers, unless you’re a mathematician or Pythagoras. And so, we’ve provided a list of social-media stats, numbers, and raw data to help convert the skeptics and offer encouragement to those who seek it. There are more than 800 million active Facebook users. That’s right, 800 million. And Americans spend […]
Social Media Isn’t Magic And Other Keys To Success Online
It’s tempting to think social-media success involves a little magic and some sleight-of-hand. There must be some app, service, software, or site that would propel your profits and boost your business. Maybe the spammers are right and you should just buy 1,000 Facebook fans and wait for them to spread the word. Sadly, though there […]
WordPress Made Easy: Top Plugins For Your Business Blog
Keeping a business blog can be an effective tool for branding your business, generating leads, and keeping in touch with clients, partners, and anyone else who stumbles across your site. It can also be a headache. That’s why you should be taking advantage of the large directory of plugins available to WordPress users. Plugins, like […]
The Top 4 LinkedIn Applications For Business
Everyone likes a bonus. Whether it’s an extra check before the holidays or the surprise in a box of Cracker Jacks, getting something for nothing is always a welcomed development. When it comes to social media, most sites offer bonuses in the form of applications, or apps. Apps provide extra function and are, in most […]
Three Keys To Building A Business Brand Online
There aren’t a lot of self-described idiots out there. Which is to say, people like to believe they’re smart. And that’s the reason branding your business online is so important. After all, your customers and clients want to feel like they’re making an informed decision before spending their money. So the more information you share, […]