Virtually every professional search involving business will eventually lead to LinkedIn. LinkedIn is the premier B2B network, and probably the most effective way to market to other businesses and business people. LinkedIn has 332 million members globally with 107 million of those members in the United States. LinkedIn members are all about business. This is […]
Tag: LinkedIn
Social-Media Trends: Predictions for 2015
Well, it’s that time of year, folks! Old trends will be pushed to the back of the line as new and exciting ones take the spotlight. Keeping up with new trends and social-media platforms is essential for all businesses. You don’t want to be left out and behind in the new year. We’re going to […]
How Often Should I Post on Social Networks?
How often should I post on social media? The famous loaded question, and the honest answer: it depends. First, it depends on your goals. For example, if your goal is conversion of a specific post to clicks on Facebook, as opposed to total number of engagements on a given day, then the answers will be […]
The Demographics of Social Media
Location. Location. Location. The only thing that matters. It was key for ad placement in the past, it’s key now, and there’s no reason to think it will ever change. But with the disruptive nature of social media, how can you be sure you’re in the right “location”? Are you receiving the feedback you were expecting from social media? […]
3 Easy LinkedIn Tips For The Busy Professional
LinkedIn is the most popular professional networking site of the moment. It is almost expected that every company has their own professional page to create authenticity and reliability, though many companies may be unaware of how to use it to better their business. Like any marketing strategy, it takes time to create clear goals […]
3 Effective Ways To Build Your Business Using Linkedin
LinkedIn can be used for more than just finding a new company or career building. Marketers can use the site as a prime way to build business by making connections with influential individuals in their specific industry. LinkedIn company pages are proving to be an excellent way to advertise at no cost. Here are three tips that […]
Top 6 LinkedIn Marketing Tools
LinkedIn is the world’s largest professional social-media network with over 175 million professionals utilizing the site. LinkedIn offers an effective way to stay in contact with past and present colleagues while also allowing you to promote your business This professional network has many positive marketing tools available that every business should be aware of, listed […]
The Basics: Four Simple Steps To Improving Your LinkedIn Profile
It’s easy to mistake social media for a semi-frivolous, Internet-based time waster and give it half an effort. After all, how can you be serious about your business and spend any part of your day tweeting? So, if you can’t yet bring yourself to try and reap business benefits from Facebook or Twitter, try […]
How To Keep Your Contacts Happy And Your Business Thriving
Like the holiday season, social media offers great promise but also a high risk of offending and angering the very people you hoped to gather together. If done incorrectly, your online fans and followers will turn on you and ruin your expectations of online success. However, with a few reminders, some forethought, and a focus […]
Three Winning Strategies For Social Media Success
Social-media success can sometimes seem like winning the lottery. After all, the potential payout far exceeds the cost to get started. But unlike the lottery, there are social-media strategies you can utilize that will increase your odds of success. Here are a few ways to increase your chances of winning big with social-media … Update, […]