Last week, from their Menlo Park campus, Facebook announced an improvement to the popular social networking site that grabbed the media’s attention. The new feature called “Graph Search” allows you to draw connections between you and your Facebook network to find trusted recommendations to restaurants, places, events, businesses, and professionals from a specific industry (e.g. […]
Tag: Audience
Top 6 LinkedIn Marketing Tools
LinkedIn is the world’s largest professional social-media network with over 175 million professionals utilizing the site. LinkedIn offers an effective way to stay in contact with past and present colleagues while also allowing you to promote your business This professional network has many positive marketing tools available that every business should be aware of, listed […]
How To Keep Your Contacts Happy And Your Business Thriving
Like the holiday season, social media offers great promise but also a high risk of offending and angering the very people you hoped to gather together. If done incorrectly, your online fans and followers will turn on you and ruin your expectations of online success. However, with a few reminders, some forethought, and a focus […]
The Basics: Social Media And The Art Of Communication
At its core, social media is about communication. It’s about keeping contact with friends, family, clients, customers, and whoever else you’d like on the list of people you keep in the loop. For business purposes, that means staying close to your list of professional contacts. Sounds easy enough. But the trick is doing it in […]
The Top Three Reasons You Need A Facebook Page
It may be easy to convince yourself that you don’t need a Facebook page for your business. After all, you’ve gone this long without one. But if you’re interested in building your business and connecting with potential clients in your community, not having a Facebook page puts you at a disadvantage. As evidence, we compiled […]
By The Numbers: More Stats To Change Your Mind About Social Media
Despite what they say, you can argue with numbers. You can also argue with chickens. Neither of these activities, however, is likely to produce a positive outcome. That’s why, though it may be easier and more convenient to ignore reality, you’ll always do better if you acknowledge the facts. To that end, here are some […]
By The Numbers: Four Stats That May Change Your Mind About Social Media
If you were told that you could network your business to millions of people without spending anything more than your time and effort, you’d have to be crazy or independently wealthy to turn down the opportunity. And yet, many people ignore the platform social media provides to spread the word and promote their business. If […]
The Three Social Media Mistakes That Are Holding You Back
It’s been said that everyone makes mistakes. But that’s only half the story. After all, it’s not whether you make a mistake, it’s the severity of the mistake you make that matters. There’s a difference between locking your keys in the car and accidentally parking your car in the living room. One is an understandable […]
Three Steps Toward Social-Media Success On Facebook
If there were a shopping plaza that had 900 million regular customers, you’d be among the thousands of businesses clamoring for a storefront on the property. After all, the chance to offer your services to that many people at once would make closing new business almost a mathematical certainty. Chances are there are a handful […]
Social-Media Marketing: Crafting Content That Brands And Builds Your Business
Nobody likes a poorly timed call from a telemarketer. Answering a call about having your carpet cleaned when your house has wall-to-wall hardwood floors is never welcome, least of all during the dinner hour. But, what if that telemarketer, rather than trying to sell you something you didn’t need, gave you some information you could […]