Facebook was originally created for college-age adults as a tool to help while school was in session. Now, Facebook is not only for college students but is literally for everyone. Businesses lately have been opening their doors to more and more social-media networks. The most popular being Facebook, and more specifically Facebook fan pages; after all, Facebook is still the leading social-media network with over 800 million users. The number-one way you can have a successful Facebook fan page is to look reputable to your online fans. Here are some easy tips to help your Facebook fan page look more reputable:
Choose A Professional Name For Your Facebook Fan Page: This may seem obvious but choosing a professional, well thought-out Facebook fan page name is essential. The main thing to remember is to keep it simple. Stuffing the name with a ton of adjectives and keywords will potentially hurt your viral growth rate and make you seem unorganized, and let’s face it, unprofessional. Sounding generic is something to avoid, as well. Sounding generic can make your existing fans cautious and less likely to become engaged on your fan page. Another reason why you should avoid sounding generic is that Facebook can actually take away your ability to post or interact on your page if you look suspicious or fake.
Upload An Impressive Cover Image: Your cover image should be just as professional as your name. For example, a nice professional picture of you, your business or your co-workers is fine. Remember to keep it authentic. A picture you grabbed off of Google will probably not do the trick. People also tend to get tired of things very fast in the social-media world. Updating your cover image once a month will keep fans interested and will make your page look more attractive and fresh.
Explain Yourself: In your Facebook fan-page edit box, there is an area designated for you to explain your website. It is crucial to take the time to explain yourself or your company to your fans. A short summary will suffice while giving them a sense of familiarity. You can potentially build a bond with your fans this way, and they will be more likely to trust what you are doing and who you are. You should also add a link to your website. The link can be used as a back-up source to show you are a reputable business or individual and can also be used to drive more traffic to your website.
Give Contact Information: To optimize your Facebook fan page for local searches, it is highly important to include your address, city, state, and zip. An increasing amount of people are turning to social media for answers, and this is an easy way of providing your fans with contact information fast. Another benefit is that Google places a higher importance on Facebook fan pages with specific information, such as your business’s phone number and address. This tip can effectively improve your over-all population awareness and your brand.
In addition, your website logo should be somewhere on the Cover of your Facebook fan page or used as your profile picture to preserve and optimize your reputability.
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