Category: Social Media

Twitter Offers Advanced Marketing Tools

Twitter is one of the most popular social-media platforms available, with many businesses taking advantage of the free advertising the site offers. Over the last several months, Twitter has been promoting more advanced advertising options allowing users a greater opportunity to market to a bigger audience. Many Twitter users are unaware of the sites advertising […]

Why Content Marketing Is Essential

The importance of content marketing is vast; it encompasses all formats and can be utilized to attract customers. Content marketing is an expansive term for marketing via digital media such as social media, blogging, content syndication, newsletters, email marketing and more. If you are neglecting to use content marketing, then you are failing to connect […]

Facebook Introduces New Search Tool

Last week, from their Menlo Park campus, Facebook announced an improvement to the popular social networking site that grabbed the media’s attention. The new feature called “Graph Search” allows you to draw connections between you and your Facebook network to find trusted recommendations to restaurants, places, events, businesses, and professionals from a specific industry (e.g. […]

Top 6 LinkedIn Marketing Tools

LinkedIn is the world’s largest professional social-media network with over 175 million professionals utilizing the site. LinkedIn offers an effective way to stay in contact with past and present colleagues while also allowing you to promote your business  This professional network has many positive marketing tools available that every business should be aware of, listed […]

Three Leading Twitter Tips For Business

Social Media is vastly becoming a necessity for businesses. Each social media site holds unique benefits to take advantage of- acknowledging these benefits and how they help you, or your business will aid in your Twitter success tremendously. Twitter is known as the real-time social media page. Staying involved and active is essential due to […]

Advance Your E-Mail Marketing Campaign

Techniques in marketing are changing vigorously. A concern with many marketing-strategy producers is choosing an efficient and successful plan to market to your specific audience.  Customers have high expectations with regards to services and products as well as the level of importance most place on their individual buying experiences. Most of the U.S population has […]

Three Winning Strategies For Social Media Success

Social-media success can sometimes seem like winning the lottery. After all, the potential payout far exceeds the cost to get started. But unlike the lottery, there are social-media strategies you can utilize that will increase your odds of success. Here are a few ways to increase your chances of winning big with social-media … Update, […]