Category: Marketing

How Images Can Significantly Increase Brand Awareness

Sharing photos to accompany your written content can be of tremendous benefit to your social-media campaign if done correctly. Images grab the attention of your audience initially, so marketers should take time to consider multiple pictures in order to choose the best pairing for your content. It is customary to dedicate ample time developing intriguing […]

Tips To Increase Your Social-Media Click-Through Rate

Websites are the hub of any business’s online marketing efforts, and where most people go to get questions answered, research your business, and gain trust. It is vital to promote your website across all of your social-media channels in order to drive the largest possible amount of traffic there. Here are a few things you […]

How to Promote Your Business via LinkedIn

LinkedIn is arguably the most prominent professional networking site around, and offers nearly unlimited possibilities to promote yourself and your business. LinkedIn can also be a very creative outlet when used properly. Finding that perfect mix of professional and creative will help increase business, revenue, or even the overall size of your business. Whether you […]

Important Tips to Help Boost Your Brand Online

Creating an online presence that people will continually flock to is the ultimate goal. This is accomplished by building a solid brand. Molding a brand that uniquely represents your business will enhance your audience, and create a well-rounded social-media campaign. It can be risky and challenging to building a brand the correct way. It is […]

Innovative Ways To Customize Your Facebook Fan Page

Today, just having a website is simply not enough. Maintaining a Facebook presence is vital in order to have a successful online marketing strategy. Facebook fan pages allow businesses to connect with potential customers, past customers, and referral partners. A successful fan page will generate leads, and allow you to share valuable content with your […]

5 LinkedIn Tools for Business

LinkedIn is the world’s largest professional social-media network and boasts over 175 million professional and active users. LinkedIn offers an effective way to promote your business and helps you stay in contact with personal friends, schoolmates, past and present colleagues, and past and prospective clients. An increasing number of businesses are starting to incorporate LinkedIn […]

Tips to Increase Engagement Rate on Facebook

Many businesses are attracted to Facebook for the sheer volume of users it attracts, yet these same businesses often don’t know how to reach those same people. It takes a tremendous amount of effort and precise planning for any company to get to a satisfying level of social-media engagement. If you can’t afford to spend […]

Social-Media Marketing Tips for The Upcoming Year

Continue to grow this year with a measured social-media program to enhance your business. More and more companies are seeing the increased success that social-media can bring to their business. If you are already using social-media, it is essential to realize that there is still much you can do to improve its effectiveness. If you […]