You may be missing out on one of the best ways to grow your business if you are not investing time and employing key tactics on your Facebook Business page. Facebook can be instrumental in helping you shape and meet your business goals. Behind every great social-media campaign is a great strategy. Below are some tips to create quality content for Facebook:
- Create eye-catching material — Images on your Facebook Business page should maintain a professional air, but they can still be clever or humorous. Your information should also be interesting and well-sourced to capture and maintain the attention of your audience. For more tips, see our post on how to grab your audience’s attention.
- Give your audience insight — You don’t want to bore your audience with mundane, operational details of your company, instead you should highlight any interesting aspects and happenings. Post tips and tricks or behind-the-scenes footage. Create interactive posts that allow your audience to engage with you, and be timely and diligent in your responses.
- Engage often — One of the most important facets of maintaining a successful Facebook business page is a steady level of engagement. If someone poses a question or responds with feedback, you should respond as soon as you can to remain credible. Thank commenters for compliments or praise, and respond to each with a personalized message to avoid seeming scripted.
- Short and sweet posts — Long posts tend to be repetitive and boring, and your readers may lose interest before reading through the entire text. Keep posts short and sweet by highlighting the best content and paraphrasing when possible.
- Be approachable — In today’s world being approachable applies to more than face-to-face interaction. Your online persona must be friendly and relatable, which will build a stronger connection with your subscribers. People respond much better to products and services that they trust, so be a trusted resource.
- Link your website — When posting, always include a link that goes back to your website and other social-media outlets. Be sure to include social-media links on your website as well.
For daily social-media tips, visit our Facebook page here: www.Facebook.com/TheIbisNetwork