Blogs have been around since the late 1990s. In those days, blogging was primarily an effort undertaken by computer-savvy diarists seeking online amusement. Eventually, they’d become an important source of news and information on a range of topics from food and shopping to news and politics. Along the way, they also became an important way for small and big businesses to brand themselves online and offer direct communication with their customers.
It’s no mistake that Fortune 500 companies with plenty of name recognition, such as Starbucks, Marriott International, and Coca-Cola, maintain blogs. They provide yet another avenue for connecting with customers. A regularly updated blog will generate web traffic, get your name in front of potential clients, advertise your services, educate and inform your customers, and boost your rankings on search-engines such as Google and Bing.
Some info, stats, and tips on blogging below
- 94% of bloggers reported seeing measurable search engine optimization benefits from blogging within 12 months, 54% reported benefits within three months … More from Are Blogs Still Important For SEO and Why.
- Blogrolling is an effective tool. This, in essence, is a set of links on your blog site that identifies other sites on the Internet, related to your business, industry, or expertise … More from Blogging for Business: 7 Tips for Getting Started.
- 71% of all respondents who maintain blogs for a business, their own or one they work for, report that they have increased their visibility within their industries through their blogs … More from 70 Usable Stats From The 2009 State of The Blogosphere.
- 56% say that their blog has helped their company establish a positioning as a thought leader within the industry … More from 70 Usable Stats From The 2009 State Of The Blogosphere.
- 58% say they are better known in their industry because of their blog … More from 70 Usable Stats From The 2009 State Of The Blogosphere.
- Click here for 10 Great Strategic Benefits Of Blogging
- More on the SEO benefits of blogging here.
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Josh Millar / The Ibis Network / www.theibisnetwork.com
To learn more about the Ibis Network’s Professional Networking Suite for Realtors and Mortgage Professionals which features these valuable marketing tools:
* Your own Real-Estate or Mortgage blog updated daily with original content
* Monthly e-newsletter ready to send to your contact list
* Social Media set-up on the 8 major networking sites
* Search Engine Optimization (SEO) of your business website
Visit: https://www.theibisnetwork.com/networkingsuite.html
If you’d like a free Real-Estate blog designed for you… no strings attached – click here: http://theibisnetwork.wordpress.com/want-your-own-real-estate-blog-for-free/
If you’d like a free Mortgage blog designed for you… no strings attached – click here: http://theibisnetwork.wordpress.com/want-your-own-mortgage-blog-for-free/
A very useful and informative article, thanks for sharing it.
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