LinkedIn is the most popular professional networking site of the moment. It is almost expected that every company has their own professional page to create authenticity and reliability, though many companies may be unaware of how to use it to better their business. Like any marketing strategy, it takes time to create clear goals and build a useful and beneficial plan. Below are 3 very basic ways to get the most from the LinkedIn without using high-tech explanations, time-consuming tasks, and confusing terminology.
Make A Set Goal: Sit down and consider all aspects of your business, then decide what your business wants to achieve through using LinkedIn as a social network. Many companies use the site to connect with former or present colleagues, referral partners, friends and school-mates. This will help build a connection base while promoting and marketing your company. It is also a good idea to connect with other professionals in your community and industry in order to build relationships and glean information about your competitors.
Add A Summary: Write a professional bio explaining your company and what it has to offer. Make sure you add your business location and contact information in hopes of generating business leads. Add in keywords to ensure that individuals searching for your specific business or industry will find your page.
Be Strategic: Take into consideration the type of information you post and the timing of the post itself. Posting the right topic to a targeted audience at the right time will allow your post to experience optimal viewing potential. Strategically planning each post allows you to assist in building your company’s brand. Be sure that all of your content is professional and reaches a large audience at one time. Joining discussion groups and staying active with your audience is also an excellent way to build your brand and client base.
If you’re using LinkedIn and we’re not connected, you can find me here: http://www.linkedin.com/in/joshmillar/