Social-media has become so accessible that it is a disservice not to use it to your advantage, but it can be seriously detrimental for a small business owner to go into marketing through social-media without a good understanding of it. Getting familiar with social-media platforms will be the most beneficial thing you do for your company, and Twitter is one of the most used platforms for social-media marketing. Below are some tips to help you understand and use Twitter, let’s call it Twitter 101.
1) What is Twitter? – Twitter is a micro-blogging site that lets you post, or “tweet,” messages with a limited number of characters to catch the attention of your audience. Since its inception, Twitter has become very user friendly and business oriented. Several companies and entrepreneurial individuals use Twitter to remain in contact with their public and maintain a sense of immediate, personal involvement.
2) Why Should I Use Twitter? – Twitter allows you as a business owner to optimize your content in a way that is easily portrayed to your audience. Twitter is the fastest growing social-media site, with 14 million users. This is an incredibly large demographic to draw from and interact with, which creates a unique business strategy.
3.) How Do I Use Twitter? – Twitter is remarkably simple to use, however, it can be daunting when you first approach it. Create a plan of action and clearly define what you intend to accomplish. Creating a schedule of when you want to make certain posts can also be very useful. Twitter requires time and effort, and thrives from continuous updates with quality content. You must be aware of when to post and what to post, paying attention to when your posts get the most attention and feedback. Also be sure to reply and “retweet” (the act of reposting someone else’s “tweet”) when applicable, as this generates conversation and keeps users engaged.
If you’re using Twitter, and we’re not yet connected, you can find us here (we follow back): http://twitter.com/TheIbisNetwork