Say you’re a fisherman. Selling the fish on what an excellent chef you are and how delicious they’d be if they’d just get in the boat wouldn’t catch you many fish. However, lure them in with bait and, with a little patience, you’ll have them hooked. Content marketing through social media works in much the […]
Tag: The Ibis Network
How To Become A Successful Email Marketer Without Annoying Your Mailing List
From time to time, articles are written in newspapers and magazines declaring the death of email. And while it may be true among tech-savvy, 15-year-old iPhone users with Facebook and Twitter apps, for the rest of us, email remains an effective and popular way to stay in contact with clients, promote services, discount offers, […]
Three Things To Know Before Starting A Social-Media Campaign
The biggest mistake most businesses make when beginning a social-media campaign is believing they know how to begin a social-media campaign. Knowing nothing more than it’s easy and takes no more than 10 minutes to get started may get your page up and your phone number in the right spot, but then what? Unfortunately, […]
The Do’s and Don’ts of Email Marketing, Social Media, and Blogs
When doing anything for the first time, it’s important to know where to begin. You wouldn’t, for example, start a race three feet from the finish line. And, if you did, you’d likely be disqualified. Online marketing is no different. Following some basic do’s and don’ts can be the difference between a successful social-media campaign […]
Writing For Readers: How To Craft Blog Content That Attracts A Crowd
Unless your business is writing, keeping a business blog doesn’t mean you have to be a wordsmith. It doesn’t require that you have a flair for sentence structure, a stockpile of four-syllable words, or unparalleled wit and wisdom either. In fact, successful online content is less about your way with the written word and more […]
Three Common Social Media Mistakes To Avoid
Doing something well requires practice. And practice requires patience. After all, it’s going to take a while to get good at whatever it is and, in the meantime, you’ll have to grow accustomed to the feeling of failure. The same goes for starting a social-media campaign. There’s no reason to expect you’ll have more fans […]
Content Creation or How To Put The Media in Your Social-Media Campaign
Fortunately, all you need to know about social media is contained right in its name. It’s social, meaning you’ll have to participate and engage your community. And it’s media, meaning it’s a form of communication no different than a radio or television station. The difference is it’s your radio or television station. And that’s where […]
The Top Business Benefits of Social Media Marketing
If your idea of social networking involves a handshake and a business card, it’s time to upgrade your marketing efforts. The surging popularity of social-media sites has changed the way businesses interact with their customer base and market their services. Increasingly, businesses turn to blogs and sites like Facebook, Twitter, and LinkedIn to generate leads, […]
Twitter for Business: Learning To Listen Before You Tweet
Nobody ever mistook a bird watcher for an athlete. Which is a way of saying, observation doesn’t take any physical effort and can, if you’re a bird watcher, teach you a lot about birds. Twitter is no different. Taking some time to find, follow, and observe people in your industry and community, can better your […]
The Basics: A Beginner’s Guide To Social-Media Strategy
Think of setting up social-media profiles the same way you would buying a phone. Sure, finding the phone that best fits your needs is important. But after that, you wouldn’t, for example, expect to get any calls without giving out the number. And you wouldn’t return the phone if it didn’t make calls for you. […]