LinkedIn is the most popular professional networking site of the moment. It is almost expected that every company has their own professional page to create authenticity and reliability, though many companies may be unaware of how to use it to better their business. Like any marketing strategy, it takes time to create clear goals […]
Tag: Referral Partners
Why Blogging Is an Essential Tool For Marketers In 2013
2013 will be a monumental year for blog marketing. Blogging, when done correctly, can be used as a direct and indirect mechanism to attract a large variety of visitors to your desired social-media page. The more visitors you drive to your sites the better probability of driving business awareness, and essentially, new customers. Blogs establish […]
Important Ways To Market Your Online Networks Offline
Creating any social-media site will only provide a percentage of achievable revenue if you do not promote the site itself. Some businesses may get lucky with a few potential clients stumbling across one of their sites, but, as a whole you will have a much higher social-media success rate if you are marketing your online […]
Why Content Marketing Is Essential
The importance of content marketing is vast; it encompasses all formats and can be utilized to attract customers. Content marketing is an expansive term for marketing via digital media such as social media, blogging, content syndication, newsletters, email marketing and more. If you are neglecting to use content marketing, then you are failing to connect […]
The Basics: Four Simple Steps To Improving Your LinkedIn Profile
It’s easy to mistake social media for a semi-frivolous, Internet-based time waster and give it half an effort. After all, how can you be serious about your business and spend any part of your day tweeting? So, if you can’t yet bring yourself to try and reap business benefits from Facebook or Twitter, try […]
The Four Cs of Social-Media Success
Social media can be like a Sunday morning crossword puzzle, both simple and enraging. The only difference is the answers to your social-media questions aren’t published in the next day’s newspaper. In order to help demystify social media for you, we’ve developed the following easy-to-remember keys to online success. Here are the Four Cs of […]
By The Numbers: 8 Reasons Your Business Needs Social Media
It’s hard to argue with numbers, unless you’re a mathematician or Pythagoras. And so, we’ve provided a list of social-media stats, numbers, and raw data to help convert the skeptics and offer encouragement to those who seek it. There are more than 800 million active Facebook users. That’s right, 800 million. And Americans spend […]
Email Marketing: Crafting Content That Your Mailing List Will Read
For all its high-tech bells and whistles, the Internet is really all about the written word. After all – whether you’re posting to your blog, tweeting, or updating your Facebook page – what you’re really doing is writing. Which means, spending a little time thinking about your writing could make a big difference in the […]
How To Drive Traffic To Your Website And Be Found On Search Engines
On the freeway, traffic is something to be avoided at all costs. On the Internet, traffic is the only way to generate leads and grow your business. Driving traffic to your website, whether through pay-per-click advertising or keeping a blog, means more potential customers visiting your website, learning what you do, and paying you for […]
Three Common Social Media Mistakes To Avoid
Doing something well requires practice. And practice requires patience. After all, it’s going to take a while to get good at whatever it is and, in the meantime, you’ll have to grow accustomed to the feeling of failure. The same goes for starting a social-media campaign. There’s no reason to expect you’ll have more fans […]