Say you’re a fisherman. Selling the fish on what an excellent chef you are and how delicious they’d be if they’d just get in the boat wouldn’t catch you many fish. However, lure them in with bait and, with a little patience, you’ll have them hooked. Content marketing through social media works in much the […]
Tag: Presence
Fact or Fiction: The Truth Behind Four Common Social-Media Myths
There are always those that are slow to adopt new technologies. There were likely a stubborn few who insisted that the horse-and-carriage was, in fact, a much more effective means of transportation than the early automobile. Then there are those that fundamentally misunderstand the medium, like those that thought television would be a passing fad. […]
Twitter: 8 Easy Ways To Maximize Your Tweets
You’d think it would be easy to catch the attention of a few of Twitter’s 54 million monthly visitors with nothing more than a few informative tweets. But being one among Twitter’s 175 million users means you’re likely getting lost in the chatter and not reaching the audience you’d hoped for. Luckily, while Twitter was growing […]
The Benefits of Blogging for Mortgage Professionals
These days, people seek information online before making even the smallest decision. Which means, having a presence on the Internet is vital to building a business in the age of Google, Twitter, and Facebook. And a great way to build that presence is to establish your brand through blogging. Need convincing? Here are some things […]