The Internet doesn’t stand still. It’s constantly evolving and ever changing. And for that reason alone you need a business blog. Unlike your business website, a blog can – and should – be updated regularly. So, while your website may have all the most pertinent and relevant information about you and your business, it’s the […]
Tag: Mortgage Professionals
Email Marketing: Crafting Content That Your Mailing List Will Read
For all its high-tech bells and whistles, the Internet is really all about the written word. After all – whether you’re posting to your blog, tweeting, or updating your Facebook page – what you’re really doing is writing. Which means, spending a little time thinking about your writing could make a big difference in the […]
Simple Steps To Help Optimize Your LinkedIn Profile For Business
If it helps, think of social media the same way you would your refrigerator or kitchen pantry. There are some things you should always have on hand since you’d be hard pressed to cook anything edible without them. And if you don’t cook, we’re talking eggs and butter, sugar or salt. The essentials. In […]
Social-Media Management Or How To Take The Work Out Of Your Network
Whether you’re managing the Chicago Cubs or your local Radio Shack, you’re going to need some organizational skills. Organization is the key to reducing the stress – and amount of work – necessary to manage whatever it is you’re overseeing. And that goes for your social-media accounts too. It’s easy to become overwhelmed with maintaining […]
Generating and Converting Quality Leads Through Social Media
There’s a difference between being popular and being profitable. And the difference is money. In other words, if you’re launching a social-media campaign for your business, you’re likely not in it to make new friends. You’re in it to generate leads and convert them into business. Here are some ideas to help increase the effectiveness […]
Personal Branding, Social Media, And The Art Of Presentation
If you’ve ever thought enough not to wear overalls to a business meeting, you know something about personal branding. Which is to say, branding isn’t just for corporate logos, high-profile advertising campaigns, and big-budget marketing efforts. At its root, branding is about how you present yourself, whether you’re a multinational corporation or in business […]
Apps For Business: How To Stay Organized, Automated, And Connected
Chances are the first time you heard the Apple commercial proclaim “there’s an app for that,” you were relieved but wondering what an app was to begin with. Well, app is short for application. And, in this case, application is just another word for tool. Which means, apps are tools that perform particular functions whether […]
YouTube For Business: How To Create, Curate, Direct, And Distribute Video Online
If reality television taught us that people would do just about anything to appear on TV, YouTube taught us that deep down everyone really wants to direct. Which is to say, the popular video-sharing website has given anyone with a webcam the ability to create, produce, direct, and distribute their videos across the Internet. And, […]
Three Email Marketing Tips To Remember Before Hitting Send
Email isn’t any less personal than any other form of communication. It may feel that way because, unlike a telephone or a face-to-face meeting, there isn’t any direct and immediate feedback. But your inbox is your inbox. Which means, you don’t want to spend your time sifting through hundreds of unsolicited and incomprehensible messages any […]
Top Tips For Properly Presenting Your Business On Twitter
All social-media sites are the same. Really. It’s your info, messages, and updates just wrapped in a different format. And, in that way, social-media is a lot like Mexican food. After all, most of the dishes on a typical Mexican menu are identical. The only thing that changes is the tortilla. The difference between a […]