Where do you get your ice, and why is the answer an insight to the future of the mortgage industry? Your ice has a back story filled with lessons on the nature of disruptive technology, and it may be more similar to the mortgage industry than it appears on the surface. What Disruptive Technology is on the way? […]
Tag: Mortgage
Solve the Self-Employed Mortgage Puzzle
Matching the right loan type to the applicant can be challenging on the best of days. If you are working with someone who is self employed, finding a mortgage might make your day a bit harder, but the payoff may make up for the extra effort. For some, getting a mortgage the way they want can be difficult. For […]
Double Your Applicants: First Time Home Buyer Marketing
More than half of potential first-time home buyer clients are afraid to call you. You and the process you represent fill them with enough fear of rejection that they don’t even try to contact you, even though they want a mortgage. It’s a crazy truth in this business. To first-timers the process of buying a […]
The vote that changed everything, maybe.
What did we say? BEFORE THE ELECTION AFTER THE ELECTION HOUSE 234 Republicans 201 Democrats (includes 1 vacant R seat, 2 vacant D seats) HOUSE 244 Republicans 184 Democrats 7 races still pending SENATE 55 Democrats (including 2 Independents who caucus with Ds) 45 Republicans SENATE 53 Republicans (net gain of 8) 46 Democrats Louisiana […]
Mortgage Regulations 2015: The final chapter (?)
Approved. Not Approved. What happens before that stamp is inked and pressed involves a bit more than a stamp and ink. Myriad regulations have already been conceived, debated, negotiated, and implemented. And as the center piece for real estate transactions, Loan Officers are the often the point on which regulations are focused. Many regulations came […]
eClosing — An Opening for Loan Officers
What comes to mind when you think of closings? boredom stress anxiety a lot of paperwork It’s just not a place where you want to be if you don’t have to. And you already know, as a loan officer, you don’t have to. But you might consider it. It’s another way for you to brand […]
The Do’s and Don’ts of Email Marketing, Social Media, and Blogs
When doing anything for the first time, it’s important to know where to begin. You wouldn’t, for example, start a race three feet from the finish line. And, if you did, you’d likely be disqualified. Online marketing is no different. Following some basic do’s and don’ts can be the difference between a successful social-media campaign […]