Think of LinkedIn as the most well-attended networking event the world has ever seen. Then congratulate yourself on finding a way to meet and greet with more than 70 million professionals without having to endure the awkward conversations and business-card exchanges that go along with your regular, run-of-the-mill business gathering. When used correctly, LinkedIn […]
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Social-Media Marketing: Promoting Your Online Efforts Offline
To prevent your social-media profiles, posts, and online efforts from retreating into the forgotten corners of Internet obscurity, you’ll have to give them a push into the real world. Sure you can garner some search-engine attention for having consistent content and a presence on all the major networking sites, but, unless you’re delivering your information […]