Blogs are to social media what Elvis was to popular music. Now before you declare this post ridiculous and stop reading, hear us out. Sure, Elvis didn’t invent rock-and-roll but he popularized it and inspired so many young musicians that he could rightly take credit for giving birth to everything from The Beatles to Black […]
Tag: Blogging
Online Marketing: The Importance Of Branding Your Business
If you’re someone that thinks of livestock when you hear the word branding, you may be a bit behind the times. Or you’re an actual cowboy. Either way, some simple tips on branding your business and building customer loyalty may help. Here are some thoughts to get you started … The Branding: The primary reason […]
The Basics: How To Get Your Social-Media Campaign On The Right Track
Running a successful social-media campaign is a bit like running a railroad. First you have to be where the people are. Then you’ve got to keep a regular schedule so the people know when to get on board. Finally, you’ve got to offer your customers something they can’t get from your competition. And, in […]
Social-Media Strategy: What You Need Now To Build Business Online
Setting up a social-media strategy for your business is a lot like buying a box of donuts. After all, no one donut can fulfill all of your sugary needs. Maybe you’ve got a taste for chocolate and sprinkles but also need something plain to go with your morning coffee. This explains why they’re sold […]
Three Keys To Successfully Marketing Your Business Online
On the Internet, content is currency. Having a website, blog, or social-media profiles without content is like having a car without wheels. You’ve got the foundation but you don’t have the means to make it go. Successfully marketing your business online means you have to, not only be part of the conversation, you have to […]
Social-Media Marketing: Crafting Content That Brands And Builds Your Business
Nobody likes a poorly timed call from a telemarketer. Answering a call about having your carpet cleaned when your house has wall-to-wall hardwood floors is never welcome, least of all during the dinner hour. But, what if that telemarketer, rather than trying to sell you something you didn’t need, gave you some information you could […]
The Internet, The Gold Rush & Why You Need Social-Media Marketing
Living in the Internet age is a lot like being around for the gold rush. There’s a lot of buzz about the limitless opportunities and possibilities but there are no guarantees that it’ll make you any money. Fortunately, unlike the gold rush, the Internet doesn’t require you to cross the country on a brutal […]
By The Numbers: The Business Of Blogging
Here’s a stat for anyone that believes blogs aren’t a viable lead generator … More than half of businesses that blog report having acquired a customer specifically through their blog. According to HubSpot’s 2012 State of Inbound Marketing survey, 57 percent of company blogs have pulled in a new client, that’s better than Facebook or […]
Top Tips: Hints and Help For Your LinkedIn Profile
Think of LinkedIn as the most well-attended networking event the world has ever seen. Then congratulate yourself on finding a way to meet and greet with more than 70 million professionals without having to endure the awkward conversations and business-card exchanges that go along with your regular, run-of-the-mill business gathering. When used correctly, LinkedIn […]
Email, Newsletters, Social Media, Town Criers, Fliers, Mailers & Blogs
Some of us are old-fashioned. Not by choice, necessarily. Mostly because it’s easier to romanticize the simplicity of the past than it is to always keep up on the newest developments here in the present. In other words, it’s tiring trying to stay current when you just figured out how to send a proper […]