There aren’t a lot of self-described idiots out there. Which is to say, people like to believe they’re smart. And that’s the reason branding your business online is so important. After all, your customers and clients want to feel like they’re making an informed decision before spending their money. So the more information you share, […]
Tag: Blog
The Basics: 57 Social-Media Terms To Learn For Better Business Online
The Internet is an incredible resource but keeping up with an always-evolving online world can be a challenge. Sometimes the lingo alone can stand between successfully implementing a social-media strategy and being overwhelmed by widgets, avatars, and hashtags. Here’s an update of our previous list of basic terms to familiarize yourself with (New terms in bold) […]
The Business of Blogging: Why You Need A Blog And How To Get Started
The Internet doesn’t stand still. It’s constantly evolving and ever changing. And for that reason alone you need a business blog. Unlike your business website, a blog can – and should – be updated regularly. So, while your website may have all the most pertinent and relevant information about you and your business, it’s the […]
Email Marketing: Crafting Content That Your Mailing List Will Read
For all its high-tech bells and whistles, the Internet is really all about the written word. After all – whether you’re posting to your blog, tweeting, or updating your Facebook page – what you’re really doing is writing. Which means, spending a little time thinking about your writing could make a big difference in the […]
Generating and Converting Quality Leads Through Social Media
There’s a difference between being popular and being profitable. And the difference is money. In other words, if you’re launching a social-media campaign for your business, you’re likely not in it to make new friends. You’re in it to generate leads and convert them into business. Here are some ideas to help increase the effectiveness […]
Personal Branding, Social Media, And The Art Of Presentation
If you’ve ever thought enough not to wear overalls to a business meeting, you know something about personal branding. Which is to say, branding isn’t just for corporate logos, high-profile advertising campaigns, and big-budget marketing efforts. At its root, branding is about how you present yourself, whether you’re a multinational corporation or in business […]
Three Email Marketing Tips To Remember Before Hitting Send
Email isn’t any less personal than any other form of communication. It may feel that way because, unlike a telephone or a face-to-face meeting, there isn’t any direct and immediate feedback. But your inbox is your inbox. Which means, you don’t want to spend your time sifting through hundreds of unsolicited and incomprehensible messages any […]
Top Tips For Properly Presenting Your Business On Twitter
All social-media sites are the same. Really. It’s your info, messages, and updates just wrapped in a different format. And, in that way, social-media is a lot like Mexican food. After all, most of the dishes on a typical Mexican menu are identical. The only thing that changes is the tortilla. The difference between a […]
Content Marketing: Fishing For Business With Social Media
Say you’re a fisherman. Selling the fish on what an excellent chef you are and how delicious they’d be if they’d just get in the boat wouldn’t catch you many fish. However, lure them in with bait and, with a little patience, you’ll have them hooked. Content marketing through social media works in much the […]
Three Things To Know Before Starting A Social-Media Campaign
The biggest mistake most businesses make when beginning a social-media campaign is believing they know how to begin a social-media campaign. Knowing nothing more than it’s easy and takes no more than 10 minutes to get started may get your page up and your phone number in the right spot, but then what? Unfortunately, […]