The Social Media world is a fast paced and ever-changing environment. In order to succeed in understanding this rapidly expanding world, it helps to keep up with new statistics and facts. The most efficient way of staying ahead is by simply staying involved. If one is consistently interacting with their social media outlets, it undoubtedly becomes easier to grasp new habits and trends.
Over the last year, social media has evolved into a much larger concept. Facebook is still considered the most successful social-media invention to date, with 23% of Facebook users checking their accounts at least 5 times a day. Other sites are giving Facebook a run for its money; Twitter is vigorously recruiting new users at an optimal speed, snagging a whopping 53% more users in less than one year while Facebook users have only increased by 19%.
New trends such as Instagram and Pinterest have become immensely popular recently, allowing users to upload pictures to share their unique story or showcase their brand visually. Businesses are taking advantage of these social-media sites to attract customers with a variety of available product pictures, and in result approximately 1/2 of social media users say Facebook and Pinterest have influenced them on previous purchases.
It has been suggested that the recent jump in social-media activity is due to mobile use. Mobile sharing has become immensely popular among users. Social-media users are no longer required to stay in one location to access their various sites. Mobile devices provide the necessities needed to complete most general social-media tasks such as posting pictures, sharing your status and location and sending/receiving Emails. This light-weight independence is an attractive characteristic to the majority of users while traditional options, such as desktop and laptop computers are not as convenient.
Keeping abreast of recent changes and new technology in social media can be difficult at times, but if one understands the social channels they are targeting, one has a much better chance that their specific social-media campaign will succeed. Social media is mostly user-friendly but at times can be confusing. One must know the difference between simply using social media and using social media to incorporate the right aspects into the DNA of the brand one has created. Social media changes every day. It is imperative to understand the changes to ensure brand success online.
You can find quick tips to improve your social-media presence on our Facebook page here