The Internet is an incredible resource but keeping up with an always-evolving online world can be a challenge. Sometimes the lingo alone can stand between successfully implementing a social-media strategy and being overwhelmed by widgets, avatars, and hashtags. Here’s an update of our previous list of basic terms to familiarize yourself with (New terms in bold) […]
Category: Social Media
Social-Media Management Or How To Take The Work Out Of Your Network
Whether you’re managing the Chicago Cubs or your local Radio Shack, you’re going to need some organizational skills. Organization is the key to reducing the stress – and amount of work – necessary to manage whatever it is you’re overseeing. And that goes for your social-media accounts too. It’s easy to become overwhelmed with maintaining […]
Personal Branding, Social Media, And The Art Of Presentation
If you’ve ever thought enough not to wear overalls to a business meeting, you know something about personal branding. Which is to say, branding isn’t just for corporate logos, high-profile advertising campaigns, and big-budget marketing efforts. At its root, branding is about how you present yourself, whether you’re a multinational corporation or in business […]
Apps For Business: How To Stay Organized, Automated, And Connected
Chances are the first time you heard the Apple commercial proclaim “there’s an app for that,” you were relieved but wondering what an app was to begin with. Well, app is short for application. And, in this case, application is just another word for tool. Which means, apps are tools that perform particular functions whether […]
YouTube For Business: How To Create, Curate, Direct, And Distribute Video Online
If reality television taught us that people would do just about anything to appear on TV, YouTube taught us that deep down everyone really wants to direct. Which is to say, the popular video-sharing website has given anyone with a webcam the ability to create, produce, direct, and distribute their videos across the Internet. And, […]
Facebook, Twitter & LinkedIn: Finding The Social Media Site That Works For Your Business
If you were opening a restaurant or shoe store or even a lemonade stand, finding the right location would be among your top priorities. After all, a spot on a popular street with a lot of pedestrian traffic would be more beneficial than, say, holding your grand opening 100 miles from any recognizable sign of […]
The Secret of Social-Media Success and Branding Your Business Online
Advertising is about grabbing attention. It’s the reason fashion ads feature so little clothing, which – when you think about it – doesn’t make all that much sense. But a photo of fully dressed models won’t grab nearly as much attention as bare skin. The same is true on the Internet – though no one’s […]
Three Things To Know Before Starting A Social-Media Campaign
The biggest mistake most businesses make when beginning a social-media campaign is believing they know how to begin a social-media campaign. Knowing nothing more than it’s easy and takes no more than 10 minutes to get started may get your page up and your phone number in the right spot, but then what? Unfortunately, […]
Three Common Social Media Mistakes To Avoid
Doing something well requires practice. And practice requires patience. After all, it’s going to take a while to get good at whatever it is and, in the meantime, you’ll have to grow accustomed to the feeling of failure. The same goes for starting a social-media campaign. There’s no reason to expect you’ll have more fans […]
Content Creation or How To Put The Media in Your Social-Media Campaign
Fortunately, all you need to know about social media is contained right in its name. It’s social, meaning you’ll have to participate and engage your community. And it’s media, meaning it’s a form of communication no different than a radio or television station. The difference is it’s your radio or television station. And that’s where […]