Techniques in marketing are changing vigorously. A concern with many marketing-strategy producers is choosing an efficient and successful plan to market to your specific audience. Customers have high expectations with regards to services and products as well as the level of importance most place on their individual buying experiences. Most of the U.S population has […]
Category: Marketing
How To Keep Your Contacts Happy And Your Business Thriving
Like the holiday season, social media offers great promise but also a high risk of offending and angering the very people you hoped to gather together. If done incorrectly, your online fans and followers will turn on you and ruin your expectations of online success. However, with a few reminders, some forethought, and a focus […]
The Basics: Social Media And The Art Of Communication
At its core, social media is about communication. It’s about keeping contact with friends, family, clients, customers, and whoever else you’d like on the list of people you keep in the loop. For business purposes, that means staying close to your list of professional contacts. Sounds easy enough. But the trick is doing it in […]
How To Boost Your Social Media Presence Using Email
There’s a popular notion that Facebook created the idea of sharing and transformed the Internet into a purely social experience. But anyone with a memory – and an email inbox – can tell you that there was plenty of sharing happening over the web long before Facebook came along and made it possible for anyone […]
The Key To A Successful Social-Media Campaign
The key to successfully marketing your business through social media is to make it seem like you’re not. Which is to say, social-media marketing requires a little slight of hand, a lot of patience, and some faith. You can’t expect to put up some pages, upload a bunch of sales material, and wait for […]
By The Numbers: More Stats To Change Your Mind About Social Media
Despite what they say, you can argue with numbers. You can also argue with chickens. Neither of these activities, however, is likely to produce a positive outcome. That’s why, though it may be easier and more convenient to ignore reality, you’ll always do better if you acknowledge the facts. To that end, here are some […]
By The Numbers: Four Stats That May Change Your Mind About Social Media
If you were told that you could network your business to millions of people without spending anything more than your time and effort, you’d have to be crazy or independently wealthy to turn down the opportunity. And yet, many people ignore the platform social media provides to spread the word and promote their business. If […]
How And Where To Promote Your Social-Media Pages
Some people fall into the trap of thinking a Facebook or Twitter page will promote their business without them having to do anything at all. Meaning, they register for a page, fill out their information, and believe their work is done. As if the Twitter fairy will come along and deliver their tweets to […]
The Fundamentals: 5 More Do’s And Don’ts For Social Media Success
Sometimes all it takes is a simple reminder. After all, it’s easy to forget the basics and fundamentals of anything once you get going. So being reminded of the seemingly small details can often make the difference between success and failure. When it comes to social media, the ever-expanding list of apps, plugins, widgets, […]
Seven Simple Do’s and Don’ts of Social-Media Marketing
Everyone’s searching for an easy way out. And Internet-based marketing campaigns are no exception. In fact, some of the draw of marketing your business online is that, at first, it seems easy, inexpensive, and relatively labor free. That, however, is not the case. Like anything else, it requires some effort, time, and attention to […]