On the freeway, traffic is something to be avoided at all costs. On the Internet, traffic is the only way to generate leads and grow your business. Driving traffic to your website, whether through pay-per-click advertising or keeping a blog, means more potential customers visiting your website, learning what you do, and paying you for […]
Category: Marketing
Content Marketing: Fishing For Business With Social Media
Say you’re a fisherman. Selling the fish on what an excellent chef you are and how delicious they’d be if they’d just get in the boat wouldn’t catch you many fish. However, lure them in with bait and, with a little patience, you’ll have them hooked. Content marketing through social media works in much the […]
How To Become A Successful Email Marketer Without Annoying Your Mailing List
From time to time, articles are written in newspapers and magazines declaring the death of email. And while it may be true among tech-savvy, 15-year-old iPhone users with Facebook and Twitter apps, for the rest of us, email remains an effective and popular way to stay in contact with clients, promote services, discount offers, […]
The Do’s and Don’ts of Email Marketing, Social Media, and Blogs
When doing anything for the first time, it’s important to know where to begin. You wouldn’t, for example, start a race three feet from the finish line. And, if you did, you’d likely be disqualified. Online marketing is no different. Following some basic do’s and don’ts can be the difference between a successful social-media campaign […]
5 Essential iPhone, iPad, and Android Apps for Realtors
It used to be that telephones were just for making calls and only Bill Gates and NASA had computers. These days, however, technology has become increasingly affordable, mobile, and handheld. With smartphones, such as the iPhone and Android, and Apple’s iPad, it is easier than ever to access and transmit information from wherever you are. […]
5 Ways To Grow Your Mailing List For Real-Estate and Mortgage Professionals
Finding ways to keep in touch with potential referral partners and prospective clients is one thing. That means offering interesting information that will ensure your emails don’t become unwelcome inbox clutter soon after reaching their destination. But, before you have the chance to dazzle the members of your mailing list with a monthly newsletter, new […]
Realtors: The Art Of Reverse Prospecting
The Ibis Network offers free education, training, and professional-networking seminars for Realtors and loan officers. This month, “The Coach” Bill Sparkman discusses reverse prospecting and passive marketing techniques for Realtors and real-estate professionals. “THE ART OF REVERSE PROSPECTING” Topics include: – How To Dramatically Increase Your Inbound Prospect Calls – How To Turn Your Listing Into A […]
Mortgage Marketing Seminar: How To Generate More Referrals
The Ibis Network offers free education, training, and professional-networking seminars for Realtors and mortgage professionals. This month, “The Coach” Bill Sparkman discusses networking strategies for loan officers. EFFECTIVE NETWORKING – HOW TO BECOME MORE MEMORABLE AND GENERATE MORE REFERRALS Topics include: – How To Grow Your Business By Being A Master Networker – The Benefits Of 3rd […]
The Ibis Network’s Complete Audio Archive Now Online
Since 2005, The Ibis Network has offered free training and marketing seminars for professionals in the mortgage and real-estate industry. Now, for the first time, The Ibis Network’s entire audio archive has been made available online. Listen free of charge, here. TOPICS INCLUDE: “USING SOCIAL MEDIA TO MEET REAL-ESTATE AGENTS AND GROW REFERRAL NETWORKS” Todd […]
Relationship-Based Marketing For Realtors
The Ibis Network offers free education, training, and professional-networking seminars for Realtors and loan originators. This month, ”The Coach” Bill Sparkman discusses relationship marketing for Realtors. “Relationship-Based Marketing: The Right Tools, Right Now” Topics include: – How To Turn Your Business Into A Residual Income Stream – Client Retention Strategies That Produce Referrals – How To Build […]