Without Prospects There Are No Leads, And With No Leads There Are No Sales Finding prospects and nurturing them into leads are the building blocks to any sales cycle. “Build it, and they will come” no longer suffices in today’s competitive market. Although we know that most of you work with banks or big organizations […]
Author: theibisnetwork
The Demographics of Social Media
Location. Location. Location. The only thing that matters. It was key for ad placement in the past, it’s key now, and there’s no reason to think it will ever change. But with the disruptive nature of social media, how can you be sure you’re in the right “location”? Are you receiving the feedback you were expecting from social media? […]
Intro to Vine — Your 6 Seconds of Fame
If you’re not familiar with Vine, we probably can’t blame you — the service isn’t even two years old yet. But as of earlier this year, they had already exceeded 40 million users. If you’re not using it yet, now is a great time to stake out your turf. What is vine? It’s a video […]
eClosing — An Opening for Loan Officers
What comes to mind when you think of closings? boredom stress anxiety a lot of paperwork It’s just not a place where you want to be if you don’t have to. And you already know, as a loan officer, you don’t have to. But you might consider it. It’s another way for you to brand […]
Legalize it (and count it as income)
These are the good old days What is income? How is it defined? Does the source of the income have any bearing at all on whether or not it can be considered for the purposes of approving a mortgage? Of course it does. And that’s exactly why the current climate surrounding the legalization of marijuana […]
Generating Leads: Filling The Top of The Funnel with Content Marketing
Most people are familiar with the concept of a sales funnel. Individual companies may have slight variations on the strata within the funnel, but the basic concept is the same — you have a target market; some subset of that market enters the funnel; over time, smaller and smaller subsets progress down the funnel until […]
Tips To Improve Your Visibility On Pinterest
Pinterest has grown tremendously over the last few years, and was the fastest social network to attract 10-million unique viewers in the U.S. each month. The site allows users to bookmark interests by posting topics or “pinning” images and videos to their “board”. For more information about the importance of images and how they can […]
Finishing out the year on a strong note
As we head towards the end of the year, many loan officers are looking ahead at the holiday season and wishing it would come sooner. Some, though, are putting in late hours searching for opportunities from unexpected places before the pendulum swings its final stroke. But even those of you venturing beyond your normal comfort […]
Professional Google+ Marketing Tips
Google+ has proven itself. With more than 150 million viewers, a profile there should factor into your business marketing plan. While it doesn’t (yet) have the same reputation as Facebook or twitter, a Google+ profile will help you optimize your search engine results in ways those other networks will not. The network continues to grow […]
5 Ways Social Media Can Sell Homes
Sometimes it’s useful to take a step back and look at what other parts of the industry are doing to generate business. At The Ibis Network, we work with the entire real-estate value-chain, and we thought it might be interesting to show some insights from the real-estate agent side of things. As we go further […]