If you own your own business, or are thinking of starting your own business, perhaps you’ve heard that you should have a blog. Maybe you’ve even gone so far as to go over to WordPress.com or Medium or Tumblr and get an account. Maybe you’ve even written a post or two. No matter where you […]
Author: theibisnetwork
Twitter Advertising: Getting Started
Twitter has lots of powerful, native functionality that you should already be using, including Twitter cards and pinned tweets. Now we want to take a quick look at advertising on Twitter. Get A Twitter for Business Account First of all, whether you intend to purchase Twitter advertising or not, you should sign up for a […]
How Is Your Email Open Rate?
“The reports of my death have been greatly exaggerated.” – Mark Twain Mark Twain is dead though, none the less. And some day the same may be said for email. Hard as that may be to imagine now, it’s possible there will once again be a world without email. Or at least we may see […]
The Failures of Success
Performing on the high wire without a safety net is not a way I’d suggest to learn from failure. Odds are, your first time on the tight rope, you’ll make a mistake. On the plus side, you’ll probably only make one, so you got that goin’ for ya. But in life, as in business, failure […]
Does Your Landing Page Convert?
Like many things in marketing and advertising, advertising online is effective when all the pieces come together. Lots of great ideas don’t live up to expectations because the system fails at some point. That point might be the first thing your potential customers see when they arrive at your site from one of your advertisements. […]
4 Facebook Advertising Tips
Facebook is known to every person you know. And probably every person they know. It’s ubiquitous, it’s everywhere and it is involved in most everything. Having a party? Make an event on Facebook and invite everyone you know. Have a major announcement? Put it up on Facebook, everyone will see it. But what about your […]
Part 2: FSBO: Loan-Officer Marketing Ideas
There are way more than 5 ways to market to any group, FSBOs included. Part 1 of this article pointed out some of the pain points that For Sale By Owner properties may face. In this part, we’ll look at 5 ways that loan-officer marketing and mortgage brokers can market to FSBO sellers. 5 ways […]
For Sale By Owner and Loan Officer
For Sale By Owner (FSBO) seems like a very American thing to do. You have a home, you want to sell it, you do all the work, you manage the process and you get the reward without having to pay anyone. Sounds good on the surface, but the reality is a bit different. (As most […]
Keep Your Eye on the Boomerang Buyers
For any one older than 7 years old, you probably will remember 2008. That was the year the American economy almost drove itself off a cliff. How anyone survived that crash is something historians will debate, and citizens will be paying for, for decades. Fortunately, or unfortunately depending on your take, the credit market has […]
What Kids Can Tell You About Marketing Strategies
Kids have a way of cutting through the distractions to see the center of issues that we, as adults, unwittingly struggle with. Kids can sometimes see through the layers surrounding issues and, like Occam’s razor split the issue open to its logical core. It can be brutal to hear, it can be comical, it can […]