There are approximately 255 million internet users in the U.S., and of those users, nearly 80% of them can be reached via social-media. It is imperative that your company monitor these sites to ensure you are using the correct approach to reach every prospective client or referral partner. Monitoring will also provide you with valuable feedback. Listed below are the 5 top reasons every business should be practicing social media monitoring.
1. Know Your Reputation– Social-media provides a unique benefit to your customers and your business. Namely, your customers have the ability to share their opinions about you or your business, and you have the ability to respond to praise or ameliorate criticism. This can be an excellent opportunity for you to learn ways to improve your internet presence, and ultimately your business, by paying attention to what customers like and dislike.
2. Take Advantage Of Opportunities– Many social-media users are potential clients, or know someone who could be a potential client. Stay involved with your customers and prospective customers daily across the sites on which you are active. Jump at the opportunity to join in on a conversation that is relevant to your business. Offer advice, but avoid sales speak.
3. Control Negative Feedback– Keep in mind that not every transaction or interaction is perfect. It is crucial to properly address and accommodate any unhappy customers. Unresolved issues can tarnish your reputation. Avoid adopting a defensive position, instead treat these instances as opportunities to gather information, offer a solution, and grow from the experience.
4. Connect With Influencers– Find leaders within your industry to connect with. Identify those with high levels of engagement with their followers. Monitor their posts, and when the opportunity presents itself, join the discussion.
5. Take Note Of What Is Beneficial– Learn what works best for your businesses’ social-media strategy. Analyze which posts garner the most interaction with followers. Build knowledge from what others are sharing, and strive continually to improve.
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