Creating any social-media site will only provide a percentage of achievable revenue if you do not promote the site itself. Some businesses may get lucky with a few potential clients stumbling across one of their sites, but, as a whole you will have a much higher social-media success rate if you are marketing your online networks offline as well as online. Cross-marketing is essential to any business hoping to attract the optimal number of clients and reach a larger audience. Promoting your social-media presence offline will better help to generate income from your sites. Here are a few ways you can drive awareness to your online sites using offline tactics.
Add Your Social-Media Networks To Your Business Cards: This will enable you to reach a larger audience in a simple, cost-effective way. Many businesses hand out business cards and/or leave them available for pick-up in the reception area of the office. People tend to regard this as a non-pushy way of receiving information about your company and, will be more likely to explore your social media sites online after a face-to-face encounter with you. You should also add your networks to all of your brochures, flyers or promotional products.
Mention Your Social-Media Networks In More Traditional Advertising Outlets: This may seem like common sense, but many business fail to include their social-media networks when advertising via radio, newspaper or television. People will know you have a professional web presence and can choose the easiest way to find and connect with you online.
Utilize Event-Marketing Opportunities: When your business is hosting an event or being recognized at a social function, take some time to ensure your audience is aware of your social-media networks.
Word Of Mouth: This is the oldest, effective way of helping a wider audience become aware of any marketing promotion you may be running. Don’t be afraid to ask prospective clients or referral partners to connect with you through their social network of choice.
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HereDeixis – In linguistics, deixis refers to the phenomenon wherein understanding the meaning of certain words and phrases in an utterance requires contextual information. →