Staying ahead of the game and anticipating changes in social-media can be extraordinarily beneficial, but how can you know what is or is not going to be prominent in the future? Social networks are such a fast paced and aggressive trend that it can be difficult to predict which ones will grow, which ones will fail, and if any newer, bigger ones are coming along. Below are 5 expected social media trends for 2014:
1) Get on Board – If you are not yet utilizing social-media in your business, you are doing yourself a major injustice. Investing time and effort into social-media is becoming a necessity, and to survive and grow like a good business should, social-media should be at the top of your marketing list.
2) Visual Sites Thrive – Visual social-media sites and apps like Pinterest, Tumblr, and Slideshare will continue to grow and set the standard for newer social-media sites. Many businesses are using these platforms as a part of their marketing strategy, and it is proving to be successful.
3) The Rise of Google+ – Google+ is the second most visited social media site with 343 million users monthly, second only to Facebook which boasts 1.15 billion users monthly. Google plans to use this platform to grow online search engine optimization (SEO).
4) The Growth of Micro-Video – With platforms like Vine and Instagram, which allow users to share small, often humorous videos, there is no doubt that this new micro-video format will be used as a new marketing tool. Utilizing these social-media sites while they are still young will increase your potential for growth.
5) LinkedIn Remains the Leader – LinkedIn is the largest social-media platform for professionals, so it is no surprise that using this platform will increase your business’s popularity.
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