Reviews get noticed I was out with a friend across town the other day, and I was getting hungry, so we decided to eat. First thing we did was pull out our phones to look for a restaurant that might be interesting. And which one did we choose? We chose the one that had a […]
Tag: featured
Mortgage Regulations 2015: The final chapter (?)
Approved. Not Approved. What happens before that stamp is inked and pressed involves a bit more than a stamp and ink. Myriad regulations have already been conceived, debated, negotiated, and implemented. And as the center piece for real estate transactions, Loan Officers are the often the point on which regulations are focused. Many regulations came […]
Loan Officers: How to Attract Prospects & Win Clients
Without Prospects There Are No Leads, And With No Leads There Are No Sales Finding prospects and nurturing them into leads are the building blocks to any sales cycle. “Build it, and they will come” no longer suffices in today’s competitive market. Although we know that most of you work with banks or big organizations […]
The Demographics of Social Media
Location. Location. Location. The only thing that matters. It was key for ad placement in the past, it’s key now, and there’s no reason to think it will ever change. But with the disruptive nature of social media, how can you be sure you’re in the right “location”? Are you receiving the feedback you were expecting from social media? […]
eClosing — An Opening for Loan Officers
What comes to mind when you think of closings? boredom stress anxiety a lot of paperwork It’s just not a place where you want to be if you don’t have to. And you already know, as a loan officer, you don’t have to. But you might consider it. It’s another way for you to brand […]
Legalize it (and count it as income)
These are the good old days What is income? How is it defined? Does the source of the income have any bearing at all on whether or not it can be considered for the purposes of approving a mortgage? Of course it does. And that’s exactly why the current climate surrounding the legalization of marijuana […]
Generating Leads: Filling The Top of The Funnel with Content Marketing
Most people are familiar with the concept of a sales funnel. Individual companies may have slight variations on the strata within the funnel, but the basic concept is the same — you have a target market; some subset of that market enters the funnel; over time, smaller and smaller subsets progress down the funnel until […]
Finishing out the year on a strong note
As we head towards the end of the year, many loan officers are looking ahead at the holiday season and wishing it would come sooner. Some, though, are putting in late hours searching for opportunities from unexpected places before the pendulum swings its final stroke. But even those of you venturing beyond your normal comfort […]
5 Ways Social Media Can Sell Homes
Sometimes it’s useful to take a step back and look at what other parts of the industry are doing to generate business. At The Ibis Network, we work with the entire real-estate value-chain, and we thought it might be interesting to show some insights from the real-estate agent side of things. As we go further […]
3 Ways Social Media Can Increase Business for Loan Officers
With one in five people in the world using some form of social-media today, the need for social-media marketing is no longer debatable. Companies that embrace social-media as a central piece of their online strategy are much more likely to run a successful overall marketing campaign, and ultimately attract new customers. This type of marketing […]