Matching the right loan type to the applicant can be challenging on the best of days. If you are working with someone who is self employed, finding a mortgage might make your day a bit harder, but the payoff may make up for the extra effort. For some, getting a mortgage the way they want can be difficult. For […]
Tag: featured
Double Your Applicants: First Time Home Buyer Marketing
More than half of potential first-time home buyer clients are afraid to call you. You and the process you represent fill them with enough fear of rejection that they don’t even try to contact you, even though they want a mortgage. It’s a crazy truth in this business. To first-timers the process of buying a […]
Reputation Management: Are you who they think you are?
What is the most important thing you have in business? The answer has the power to build your business, and it has the power to tear it down. It can’t be held, and it can’t be seen. It has more value than money, and it’s free. The answer is reputation. The reputation of your business […]
Content for Inbound Marketing
Content and inbound marketing. Inbound marketing is marketing people don’t hate, and it starts with good content. It’s relevant information that your target audience searches for, and its goal is a resulting action on their part. At its heart, content communicates with your target market without pitching them. If I sell goldfish, and I write an […]
120,000 new mortgages
How many underwater mortgages does it take to change the rules? The answer is north of 120,000. As of November 25th, that is the number of homes currently heading toward default that will be eligible for repurchase by the previous mortgage holders. The change in policy creates the opportunity for people to purchase their foreclosed […]
The Good Side Of Regulations: Reverse Mortgages
Fonzie never rode a motorcycle. No, really (well, once, but they had to pull it out from under a truck afterward). Henry Winkler, the actor who played Fonzie, struggles with dyslexia to the point that he has never been able to handle the motions required to ride a motorcycle. On Happy Days, he would sit […]
Leaving The House? Attract New Business While You’re Gone.
The best way to share your status is not on Facebook. It’s not on Linkedin. They’re fine for what they are, no doubt. But nothing is better than sharing your status face to face, live, in person. Actual human interaction. It is an around the clock anywhere activity. A lot of the time, these interactions […]
The vote that changed everything, maybe.
What did we say? BEFORE THE ELECTION AFTER THE ELECTION HOUSE 234 Republicans 201 Democrats (includes 1 vacant R seat, 2 vacant D seats) HOUSE 244 Republicans 184 Democrats 7 races still pending SENATE 55 Democrats (including 2 Independents who caucus with Ds) 45 Republicans SENATE 53 Republicans (net gain of 8) 46 Democrats Louisiana […]
38 Million Prospects
There are 38 million Spanish speakers in the country. That’s about 10% of the population. As a loan officer, are you finding ways to connect to them? Unless you speak Spanish, you may think this market is out of your reach, but there are several ways to engage with the Spanish speaking community. Here are […]
Job-Hopping For Loan Officers
Got 10 minutes with nothing to do at your desk? Bored? Why not click around to some of your go-to sites. Is one of them a jobs board? If so, you’re more like everyone else than you might think. The work force today has drastically different views on career tenure than previous generations. People today […]