“The ultimate measure of people is not where they stand in moments of comfort and convenience, but where they stand at times of challenge and controversy.” Best wishes on this day, a day in honor of the life of Martin Luther King Jr.
Tag: featured
A Google Reasons to Get Mobile Friendly
Mobile web marketing is set to take off in 2015 for a couple of reasons (read more here). The main reason, as it usually is, is because ad dollars are flocking to mobile. The global spend on mobile advertising rose from 31.45 billion dollars in 2014 to a projected 45.85 billion this year. With that […]
Richard Cordray and The CFPB Want You to Shop Better
Americans love to shop for the best deal. People will go 5 miles out of their way to save a dime on a dozen eggs (at least my mom will). So what is the big disconnect with the extraordinary effort to shop for savings on daily purchases like groceries, and the distinct lack of shopping […]
Mortgage, Disrupted
Where do you get your ice, and why is the answer an insight to the future of the mortgage industry? Your ice has a back story filled with lessons on the nature of disruptive technology, and it may be more similar to the mortgage industry than it appears on the surface. What Disruptive Technology is on the way? […]
Warm up to Cold Calling
It’s hard to stand out in the lending marketplace. If someone does a quick search online for mortgage brokers or loan officers, they’ll go dizzy from all the options they find. While you’re potentially one of the better options in town, it only matters if your prospective business partners connect with you — if and when they find you. We’ve […]
The CFPB wants to get rid of you in August
August 2015 is shaping up to be the month you’ll be out. And by out, I mean leaving the office. Yep, vacation, baby! Sun, sand, waves and more. This year, the CFPB is helping Loan Officers across the country to select the dates for their vacation. The CFPB is set to require lenders to use […]
How do you generate mortgage leads in a small town?
How do you generate mortgage leads in a small town as a loan officer? Your town is where you live, it’s your neighbors and friends, people who know you, or know of you. It’s a small town, and it’s a nice place to live. So how do you ‘make it’ in places like Seymour or Clarkesville, Madison […]
Where do you get reliable mortgage regulatory compliance information?
[su_youtube_advanced url=”http://youtu.be/TGgMsLPeKak” showinfo=”no” rel=”no” wmode=”transparent”] In this video, Rich Leffler from AxSellerated Development discusses the current state of mortgage regulatory compliance requirements. Rich focuses on the importance of keeping yourself up to date on all regulations due to the reality that the responsibility falls on individual loan officers to be aware of the regulations that govern their work. The […]
How replying to negative reviews can turn detractors to supporters
Replying to negative reviews can turn a detractor into a supporter, if done right. And the right way might depend on where the review is, who wrote it, when it was written, how it was written and why. Reviews are often the most important thing a business relies on in defining its image and reputation. And […]
Reverse Mortgage Marketing: Should You Market Online?
Recently, I ran across a discussion on a LinkedIn group discussing reverse mortgage marketing. It was a group of RM professionals discussing some interesting questions about their products, clients, and social-media marketing. The point that particularly piqued my interest was about marketing their products in social channels. In particular, one poster asked “why market where older people don’t […]