A good video campaign can be a great way to boost popularity with your brand. Releasing videos that are entertaining and engaging is an excellent way to accomplish a strong campaign. A mediocre video will often get passed over, and in turn have no effect. Video ads are one of today’s most important forms of advertisement, and when done right can create a rush of interest. When creating and sharing a video, finding ways to grab attention and keep it long enough to get a clear message across is key. Below are some tips on how to share your video.
1.) Leave the jokes out- Your video does not need to be funny; in fact, it may be better to avoid comedy altogether. Comedy is only useful if the video is absolutely hilarious and instantly memorable. Some companies have been experimenting with more serious videos and have better luck than sticking with comedy like the rest of the pack.
2.) Tug on heartstrings- Making a video emotional can be one of the best ways to get your video shared by others. Creating a memorable story with lots of tear-jerking moments all compiled into a short clip is a surefire way to show that emotions matter. However, some emotions are better than others and can evoke very different responses, so be careful and take the time to think before posting.
3.) Post your video midweek- Launching a video on Wednesday gives your video the best chance at success. Research shows that almost half of all video shares come between Wednesday and Friday, which gives the ad 72 hours to determine the scale of its success. Consider experimenting with video posts on different days of the week and see when the most views and shares happen.
4.) Give your followers a reason to share- Post relative and interesting information that will influence your readers to share. Catch their attention in the beginning and be sure that it will hold your viewers’ attention until the conclusion of the video.
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