As we sit here at the beginning of 2016, I’m mindful of the fact that last year I spent too much time down in the dirt, and not enough time up in the clouds. To be sure, every executive needs to remain firmly grounded, and have a good understanding of what the business is doing, […]
Category: Ibis Insider
We Completely Redesigned The Ibis Network Website. Here’s Why.
If you’re a regular reader of this blog, then you’ve undoubtedly noticed two things: first, we’ve been quiet for a while; and second, things look a little different around here. Actually, a lot different. Rest assured, you’re not imagining things. You also may have noticed that this is the second time in a year we’ve […]
4 Mortgage CRM Systems (+1)
A good CRM system (Customer Relationship Management) is probably one of the most valuable systems that any small business can implement. It is a central repository for the company’s data input from the front lines, and in many cases can have more influence on the company and its organization than any other system, person or […]
Blogging Ideas: Select The Best Topic for Your Business Blog
Welcome to part 2(b) of our practical, real-life, down-in-the-weeds Getting Started Guide to building your own business blog! The Guide is broken down into four parts: Understanding Your Business and Your Customers Picking A Topic for Your Blog (A Good One!) Creating (and Maintaining) A Publishing Schedule Creating A Promotion Plan Part 2(a) was back […]
Blog Ideas: Picking A Topic for Your Blog (A Good One!)
Welcome to part 2(a) of our practical, real-life, down-in-the-weeds Getting Started Guide to building your own business blog. Unlike the many, cursory articles out there on how to start a blog, our intent is a little different. We’re diving deep to give you a real step-by-step guide to get you to success. The Guide is […]
Your Business Blog: Doing It Right — Part 1
If you own your own business, or are thinking of starting your own business, perhaps you’ve heard that you should have a blog. Maybe you’ve even gone so far as to go over to WordPress.com or Medium or Tumblr and get an account. Maybe you’ve even written a post or two. No matter where you […]
How Is Your Email Open Rate?
“The reports of my death have been greatly exaggerated.” – Mark Twain Mark Twain is dead though, none the less. And some day the same may be said for email. Hard as that may be to imagine now, it’s possible there will once again be a world without email. Or at least we may see […]
The Failures of Success
Performing on the high wire without a safety net is not a way I’d suggest to learn from failure. Odds are, your first time on the tight rope, you’ll make a mistake. On the plus side, you’ll probably only make one, so you got that goin’ for ya. But in life, as in business, failure […]
Does Your Landing Page Convert?
Like many things in marketing and advertising, advertising online is effective when all the pieces come together. Lots of great ideas don’t live up to expectations because the system fails at some point. That point might be the first thing your potential customers see when they arrive at your site from one of your advertisements. […]
Part 2: FSBO: Loan-Officer Marketing Ideas
There are way more than 5 ways to market to any group, FSBOs included. Part 1 of this article pointed out some of the pain points that For Sale By Owner properties may face. In this part, we’ll look at 5 ways that loan-officer marketing and mortgage brokers can market to FSBO sellers. 5 ways […]