Most people are familiar with the concept of a sales funnel. Individual companies may have slight variations on the strata within the funnel, but the basic concept is the same — you have a target market; some subset of that market enters the funnel; over time, smaller and smaller subsets progress down the funnel until […]
Category: Ibis Insider
Finishing out the year on a strong note
As we head towards the end of the year, many loan officers are looking ahead at the holiday season and wishing it would come sooner. Some, though, are putting in late hours searching for opportunities from unexpected places before the pendulum swings its final stroke. But even those of you venturing beyond your normal comfort […]
5 Ways Social Media Can Sell Homes
Sometimes it’s useful to take a step back and look at what other parts of the industry are doing to generate business. At The Ibis Network, we work with the entire real-estate value-chain, and we thought it might be interesting to show some insights from the real-estate agent side of things. As we go further […]
3 Ways Social Media Can Increase Business for Loan Officers
With one in five people in the world using some form of social-media today, the need for social-media marketing is no longer debatable. Companies that embrace social-media as a central piece of their online strategy are much more likely to run a successful overall marketing campaign, and ultimately attract new customers. This type of marketing […]
Shopping The Competition, Shopping Yourself
You’ve probably heard a quote from Steve Jobs, “… good artists copy great artists steal.”* That quote’s an appropriate starting point when discussing how well you and your service rate when compared to the competition. Not everything you may do is better or worse than the loan officer across the street, and not everything they […]