How do you generate mortgage leads in a small town as a loan officer? Your town is where you live, it’s your neighbors and friends, people who know you, or know of you. It’s a small town, and it’s a nice place to live. So how do you ‘make it’ in places like Seymour or Clarkesville, Madison […]
Category: Ibis Insider
Where do you get reliable mortgage regulatory compliance information?
[su_youtube_advanced url=”http://youtu.be/TGgMsLPeKak” showinfo=”no” rel=”no” wmode=”transparent”] In this video, Rich Leffler from AxSellerated Development discusses the current state of mortgage regulatory compliance requirements. Rich focuses on the importance of keeping yourself up to date on all regulations due to the reality that the responsibility falls on individual loan officers to be aware of the regulations that govern their work. The […]
How replying to negative reviews can turn detractors to supporters
Replying to negative reviews can turn a detractor into a supporter, if done right. And the right way might depend on where the review is, who wrote it, when it was written, how it was written and why. Reviews are often the most important thing a business relies on in defining its image and reputation. And […]
Reverse Mortgage Marketing: Should You Market Online?
Recently, I ran across a discussion on a LinkedIn group discussing reverse mortgage marketing. It was a group of RM professionals discussing some interesting questions about their products, clients, and social-media marketing. The point that particularly piqued my interest was about marketing their products in social channels. In particular, one poster asked “why market where older people don’t […]
Solve the Self-Employed Mortgage Puzzle
Matching the right loan type to the applicant can be challenging on the best of days. If you are working with someone who is self employed, finding a mortgage might make your day a bit harder, but the payoff may make up for the extra effort. For some, getting a mortgage the way they want can be difficult. For […]
Double Your Applicants: First Time Home Buyer Marketing
More than half of potential first-time home buyer clients are afraid to call you. You and the process you represent fill them with enough fear of rejection that they don’t even try to contact you, even though they want a mortgage. It’s a crazy truth in this business. To first-timers the process of buying a […]
Reputation Management: Are you who they think you are?
What is the most important thing you have in business? The answer has the power to build your business, and it has the power to tear it down. It can’t be held, and it can’t be seen. It has more value than money, and it’s free. The answer is reputation. The reputation of your business […]
Content for Inbound Marketing
Content and inbound marketing. Inbound marketing is marketing people don’t hate, and it starts with good content. It’s relevant information that your target audience searches for, and its goal is a resulting action on their part. At its heart, content communicates with your target market without pitching them. If I sell goldfish, and I write an […]
120,000 new mortgages
How many underwater mortgages does it take to change the rules? The answer is north of 120,000. As of November 25th, that is the number of homes currently heading toward default that will be eligible for repurchase by the previous mortgage holders. The change in policy creates the opportunity for people to purchase their foreclosed […]
The Good Side Of Regulations: Reverse Mortgages
Fonzie never rode a motorcycle. No, really (well, once, but they had to pull it out from under a truck afterward). Henry Winkler, the actor who played Fonzie, struggles with dyslexia to the point that he has never been able to handle the motions required to ride a motorcycle. On Happy Days, he would sit […]