It’s hard to stand out in the lending marketplace. If someone does a quick search online for mortgage brokers or loan officers, they’ll go dizzy from all the options they find. While you’re potentially one of the better options in town, it only matters if your prospective business partners connect with you — if and when they find you. We’ve […]
Author: theibisnetwork
Social-Media Trends: Predictions for 2015
Well, it’s that time of year, folks! Old trends will be pushed to the back of the line as new and exciting ones take the spotlight. Keeping up with new trends and social-media platforms is essential for all businesses. You don’t want to be left out and behind in the new year. We’re going to […]
The CFPB wants to get rid of you in August
August 2015 is shaping up to be the month you’ll be out. And by out, I mean leaving the office. Yep, vacation, baby! Sun, sand, waves and more. This year, the CFPB is helping Loan Officers across the country to select the dates for their vacation. The CFPB is set to require lenders to use […]
How do you generate mortgage leads in a small town?
How do you generate mortgage leads in a small town as a loan officer? Your town is where you live, it’s your neighbors and friends, people who know you, or know of you. It’s a small town, and it’s a nice place to live. So how do you ‘make it’ in places like Seymour or Clarkesville, Madison […]
Where do you get reliable mortgage regulatory compliance information?
[su_youtube_advanced url=”http://youtu.be/TGgMsLPeKak” showinfo=”no” rel=”no” wmode=”transparent”] In this video, Rich Leffler from AxSellerated Development discusses the current state of mortgage regulatory compliance requirements. Rich focuses on the importance of keeping yourself up to date on all regulations due to the reality that the responsibility falls on individual loan officers to be aware of the regulations that govern their work. The […]
How replying to negative reviews can turn detractors to supporters
Replying to negative reviews can turn a detractor into a supporter, if done right. And the right way might depend on where the review is, who wrote it, when it was written, how it was written and why. Reviews are often the most important thing a business relies on in defining its image and reputation. And […]
Reverse Mortgage Marketing: Should You Market Online?
Recently, I ran across a discussion on a LinkedIn group discussing reverse mortgage marketing. It was a group of RM professionals discussing some interesting questions about their products, clients, and social-media marketing. The point that particularly piqued my interest was about marketing their products in social channels. In particular, one poster asked “why market where older people don’t […]
Solve the Self-Employed Mortgage Puzzle
Matching the right loan type to the applicant can be challenging on the best of days. If you are working with someone who is self employed, finding a mortgage might make your day a bit harder, but the payoff may make up for the extra effort. For some, getting a mortgage the way they want can be difficult. For […]
Small Business Apps: 6 Lesser-Known Treats
Social media has become a staple among many business owners; it’s everywhere, and it seems like every-other week a new small business app appears that may or may not improve your life. Your customers are constantly on the move, and your business should move with them. With the invention of smartphones, tablets, etc…, people have […]
Double Your Applicants: First Time Home Buyer Marketing
More than half of potential first-time home buyer clients are afraid to call you. You and the process you represent fill them with enough fear of rejection that they don’t even try to contact you, even though they want a mortgage. It’s a crazy truth in this business. To first-timers the process of buying a […]