Your business success is tied to how well you market yourself. And in order to make your marketing efforts a success, you’ll need to understand your target audience. You’ll need to focus your efforts on what they do and who they are. The idea being that if you are marketing to people outside of your focus […]
Author: theibisnetwork
4 Marketing Trends to Notice Now
Marketing to your potential customers has increasingly become a two-way street. Learning about them is as important as informing them about you. With this new relationship, new tactics and strategies have emerged one after the other, faster and faster. Getting in synch with your market is about understanding their personas, their needs and wants and […]
Marketing to Millennials: Front and Center
Millennials are coming into their own, but who are they, and what are they thinking? Their reputation seems to precede them, if you believe what you hear: that they have an inability to make a commitment, a habit of jumping from job to job, a devil may care approach to credit scores and for the most part, an addiction to their […]
Quick Social-Media Tip:
Know when people are listening and talking- There are documented peak times of activity on social media sites. Once you know these, you can determine if you want to be included in the rush of communications or a voice away from the crowds.
Celebrating the life of Martin Luther King Jr.
“The ultimate measure of people is not where they stand in moments of comfort and convenience, but where they stand at times of challenge and controversy.” Best wishes on this day, a day in honor of the life of Martin Luther King Jr.
A Google Reasons to Get Mobile Friendly
Mobile web marketing is set to take off in 2015 for a couple of reasons (read more here). The main reason, as it usually is, is because ad dollars are flocking to mobile. The global spend on mobile advertising rose from 31.45 billion dollars in 2014 to a projected 45.85 billion this year. With that […]
Is Your Marketing Mobile Friendly Yet?
The mobile future is unfolding now and it’s coming to your company phones. Since what seems like forever, the mobile marketing revolution has been promised ‘this year’ again and again. However, there are plenty of indications that 2015 is the year that mobile marketing takes its rightful place in the discussion — meaning front and […]
6 Ways to Increase Blog Traffic
Is your blog worth the effort? Are you spending hours every week researching and writing, yet getting no comments or feedback on your blogs? Rest assured that even with no obvious tracton your blog is bringing in results. Companies that blog average around 55% more website views, and 97% more inbound links. Writing a blog […]
Richard Cordray and The CFPB Want You to Shop Better
Americans love to shop for the best deal. People will go 5 miles out of their way to save a dime on a dozen eggs (at least my mom will). So what is the big disconnect with the extraordinary effort to shop for savings on daily purchases like groceries, and the distinct lack of shopping […]
Mortgage, Disrupted
Where do you get your ice, and why is the answer an insight to the future of the mortgage industry? Your ice has a back story filled with lessons on the nature of disruptive technology, and it may be more similar to the mortgage industry than it appears on the surface. What Disruptive Technology is on the way? […]