Social media has become a staple among many business owners; it’s everywhere, and it seems like every-other week a new small business app appears that may or may not improve your life. Your customers are constantly on the move, and your business should move with them. With the invention of smartphones, tablets, etc…, people have become mobile shoppers, viewers, and sharers, and apps should play a huge role in your marketing campaign.
Apps if used correctly can
- enhance your company’s brand
- build trust with your clients or prospects
- increase your company’s visibility
- increase your company’s exposure across social networks
- aid in connecting with mobile users.
There are literally hundreds of thousands of apps available, and your job is to decipher which apps work best for you and your company. Below are a few helpful small business apps that might not be widely known, but have proven beneficial.
Small Business Apps We Think You’ll Love
Edit Flow
Edit Flow is connected to WordPress and allows you to manage your company’s editorial team with little effort. It shows your month-to-month calendar and is a great option for a business with a multi-author website or blog.
Vine
Vine has attracted a lot of attention over the last few months, and we’ve written about it before in our intro to Vine. The app allows you to make a quick 6-second video that you can edit to create short but effective video campaign. A good example of a successful Vine campaign is the Dunkin Donuts ad aired during ESPN’s Monday night football. The spot featured Dunkin Donuts coffee cups scoring a touchdown. While the ad only lasted six seconds, it made a huge impact in the advertising world.
TigerText
TigerText can be compared to Snapchat, but is made for the workplace. The app allows you to quickly and privately send pictures of files, signatures, and messages to your co-workers that are automatically erased after being viewed.
Moonfruit
Moonfruit can be a savior for small businesses. Web pages can be very expensive, but this app is a cheap alternative. Moonfruit helps you automate the process and aids in optimizing your site for search engines.
Square Register
Square turns your smartphone or iPad into a credit-card reader, letting you take orders anywhere — and more than just that, it’s a full POS system. The app sends you a free card-reader when you sign up. The app quickly transfers received funds into your bank account for a 2.75% charge from each sale.
Trello
If you’re like most small business owners, keeping organized is one of your greatest challenges. There are thousands of “to-do” list apps out there, but we think Trello is absolutely the best for managing project and organizing anything in a way that’s designed from the ground up to be appealing on tablets and mobile devices.